Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

Michael Serazio, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013)

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(2246)

Mapping Out Food and Philosophy

Mapping Out Food and Philosophy

This episode introduces a special issue on food and philosophy. Robert T. Valgenti, of Gastronomica’s Editorial Collective, talks with Andrea Borghini about the increasing attention to food within phi...

1 Touko 0s

Francisco Martínez, "The Future of Hiding: Secrecy, Infrastructure, and Ecological Memory in Estonia's Siberia" (Cornell UP, 2025)

Francisco Martínez, "The Future of Hiding: Secrecy, Infrastructure, and Ecological Memory in Estonia's Siberia" (Cornell UP, 2025)

How can lives and things that are rendered invisible be crucial to identity, politics, and the future? Drawing on experimental ethnographic research in northeastern Estonia, this book offers vivid ans...

28 Huhti 54min

Rugged Individualism

Rugged Individualism

In this special student edition of High Theory, Andrew Bennett, Jo Hoffman, Kai North, and Ally Sullivan tell us about Rugged Individualism, a concept they link to Marxist theory. They made this episo...

27 Huhti 18min

Sarah Jaffe, "From the Ashes: Grief and Transformation in a World on Fire" (Bold Type Books, 2024)

Sarah Jaffe, "From the Ashes: Grief and Transformation in a World on Fire" (Bold Type Books, 2024)

From the author of Work Won't Love You Back, a stirring examination of how collective grief can ignite powerful change. Our era is one of significant and substantial loss, yet we barely have time to a...

22 Huhti 1h 7min

169* Hannah Arendt on Oases (JP)

169* Hannah Arendt on Oases (JP)

Our Recall This Buck series began by speaking with Christine Desan of Harvard Law School about how key ideas—and the actual currency, physical coins and bills— underlying the modern monetary system ge...

18 Huhti 31min

Manuel Barcia, "Pirate Imperialism: Trade, Abolition, and Global Suppression of Maritime Raiding, 1825–1870" (Yale UP, 2026)

Manuel Barcia, "Pirate Imperialism: Trade, Abolition, and Global Suppression of Maritime Raiding, 1825–1870" (Yale UP, 2026)

In the middle decades of the nineteenth century, imperial powers around the world came into direct confrontation with local resistance in the form of maritime raiding. From the Atlantic basin to the w...

18 Huhti 38min

Audrey Borowski, "Leibniz in His World: The Making of a Savant" (Princeton UP, 2026)

Audrey Borowski, "Leibniz in His World: The Making of a Savant" (Princeton UP, 2026)

Described by Voltaire as “perhaps a man of the most universal learning in Europe,” Gottfried Wilhelm Leibniz (1646–1716) is often portrayed as a rationalist and philosopher who was wholly detached fro...

17 Huhti 1h 1min

Amanda Anderson and Simon During, "Humanities Theory" (Oxford UP, 2026)

Amanda Anderson and Simon During, "Humanities Theory" (Oxford UP, 2026)

Humanities Theory (Oxford UP, 2026) pioneers a new topic: the theory of the humanities. It is an urgent topic right now because the humanities face a suite of forceful new challenges and are in a peri...

17 Huhti 1h 8min

Suosittua kategoriassa Tiede

rss-mita-tulisi-tietaa
rss-poliisin-mieli
tiedekulma-podcast
utelias-mieli
docemilia
rss-duodecim-lehti
rss-tiedetta-vai-tarinaa
rss-totuuden-liepeilla
university-of-eastern-finland
filocast-filosofian-perusteet
rss-bios-podcast
rss-duokkari-ekstra
rss-laakaripodi
rss-astetta-parempi-elama-podcast
rss-ylistys-elaimille