The ONE Thing18 Touko 2020

243. Mike Michalowicz | Fix This Next

If you could only choose one of the needs of your business to meet, which would you choose?

Humans have a hierarchy of needs. It starts with psychological needs like water, food, and air. We have a need for safety — personal security, access to resources. We have a need for belonging, love, esteem, and at the very top, self-actualization. And just like humans have a hierarchy of needs, so too do our businesses. As humans, we’re instinctually wired to go for these things, and in the right order, but our businesses are not.

Mike Michalowicz, author of the best-selling book ""Profit First" and the upcoming book “Fix This Next,” talks about how you can adapt your business to focus on the things that matter most, and in the order that makes the most sense.

To learn more, and for the complete show notes, visit: the1thing.com/podcast.

In this episode, you will learn...

[04:35] What inspired Mike to write “Fix This Next”
[08:54] The 5 levels of business needs
[12:58] The recession response pattern
[22:31] The mindset that you need to adopt
[32:29] Our obligation to sell in this market
[36:05] How to figure out what to fix next
[37:48] Focusing on profit first
[42:43] How to implement the “Fix This Next” model effectively
[50:48] The 10-10-10 Method
[58:42] Block control

Links & Tools From This Episode

Mentioned in this episode:

Factor 75

Head to FactorMeals.com/one50 and use code one50 to get 50% off your first month plus 20% off your next month. That’s code one50 at FactorMeals.com/one50 to get 50% off your first box plus 20% off your next box while your subscription is active!

Factor 75

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(458)

448. Passion Struck

There’s a difference between living a life that ignites your passion and simply existing. You get to choose which one you want. Our guest today, John R. Miles, is here to teach us the proven tactics t...

15 Huhti 202448min

447. Exactly What to Say – The Magic Words for Influence and Impact

Do you have the same ol’ generic value proposition as your competition? You probably do and it’s not working, according to communications expert Phil M. Jones. In this episode, Phil takes us through h...

8 Huhti 202450min

446. The CEO Whisperer – The Secrets to Massive Business Growth

Our guest today has consulted for a Middle East monarchy and engineered the massive growth of 1-800-GOT-JUNK. The president of Forbes calls him the “CEO Whisperer.” We are thrilled to interview Camero...

1 Huhti 202448min

445. Shine – 10 Disciplines for Maximizing Your Impact and Inner Peace

If you think your anxieties and insecurities are giving you that extra edge, extra drive, think again. In Gino Wickman’s newest book, “Shine: How Looking Inward Is the Key to Unlocking True Entreprene...

25 Maalis 20241h 10min

444. The Lies That Mislead and Derail Us

Are you lying to yourself? There are lies we tell ourselves all the time that trip us up. They’re little things we whisper in our own ear that we think will help us be productive, build good habits, o...

18 Maalis 202442min

443. Creating a Culture of Growth

You’ve probably heard of the fixed vs. growth mindset. But did you know it applies to whole organizations, not just individual people? And, just like with individuals, there are certain things you can...

11 Maalis 202446min

442. The Only Woman in the Room – The Inspiring Story of InvestHer

Every woman has a birthright for financial freedom. That belief is at the core of InvestHER, a community co-founded by Liz Faircloth. Since 2019, the organization has grown, connecting women investors...

4 Maalis 202445min

441. Giftology: How and Why to Give Meaningful Gifts

Are the gifts you are giving to people just turning them off? John Ruhlin joins the show today to teach us about good, and bad, gift giving. In the business world, gifts can be a great way to build an...

26 Helmi 202454min