314. The Unexpected Approach to Goal-Setting that Unlocked the $500M Poo-Pourri Empire

What is the purpose of a goal? Many would say it's the first step towards achieving something – but that isn’t the case. The purpose of a goal is not to achieve a result; it’s to be appropriate in the moment.

This means that our goals should be a compass for who we can become. It’s not about the result. It’s about informing who you have to be every moment of your life in order to become the kind of person who gets those results.

Unfortunately, school is only focused on results. Even in organizations, employees are often judged based on results. We rarely have someone in our lives who teaches us how to think. That’s when you have to step up and become a leader for yourself. Suzy Batiz has been on this journey her entire life. She’s the founder and CEO of Poo-Pourri, a massive global company. And this all came from divorcing herself from the result so that she could instead focus on who she could become. She shares her story of going bankrupt twice before finding the idea for Poo-Pourri and scaling it to what it is today.

If you’re an individual that would like help setting goals that could become a compass for your life, visit the1thing.com/setmygoals. If you are a leader in an organization that wants to use these principles and models in your business, visit the1thing.com/teams.

To learn more, and for the complete show notes, visit: the1thing.com/pods.

In this episode, you will learn...

• [05:02] What Suzy did when she was at her lowest point
• [13:12] The importance of identity
• [20:41] Where the idea for Poo-Pourri came from
• [24:55] Who you have to become to achieve your goals
• [33:50] Creating clarity across teams
• [43:27] How to become aware of what brings resonance or dissonance

Links & Tools From This Episode

• suzybatiz.com
• Instagram: @suzybatiz
• the1thing.com/setmygoals
• the1thing.com/teams

Mentioned in this episode:

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