Richard Thaler - Behavioural economist
The Interview24 Loka 2012

Richard Thaler - Behavioural economist

Stop smoking, eat less, exercise more, pay your taxes on time. So many things governments want us to do; so hard to get us to do them.

Shaun Ley speaks to behavioural economist Richard Thaler who thinks he has the answer. It's called 'nudge' theory, but it's not just an academic idea. Britain's Prime Minister is so impressed, he's set up a whole 'nudge unit' in the heart of his government.

If you live in Britain, you may unwittingly already be part of a nudge experiment. So is the nudge guru teaching those in power how to encourage us to live better; or helping politicians to control us?

Jaksot(1904)

Helle Thorning-Schmidt - Denmark's Prime Minister

Helle Thorning-Schmidt - Denmark's Prime Minister

Stephen Sackur is in the capital of Denmark, Copenhagen, which for the past six tumultuous months has held the presidency of the European Union. In that time, the number of Eurozone countries seeking ...

29 Kesä 201222min

Gehad El-Haddad - Senior Political Advisor, Freedom and Justice Party

Gehad El-Haddad - Senior Political Advisor, Freedom and Justice Party

Stephen Sackur talks to Gehad El-Haddad, an adviser to the Muslim Brotherhood's Freedom and Justice Party.Mohamed Morsi has made history by becoming Egypt's first freely-elected president, but how muc...

26 Kesä 201223min

Dr. Steve Peters - Psychiatrist working in elite sport

Dr. Steve Peters - Psychiatrist working in elite sport

With the London Olympics just weeks away, athletes are completing their final preparations - and that means fine tuning the mind as well as the body. In elite sport the title 'head coach' increasingly...

24 Kesä 201223min

Beeban Kidron - Film Director

Beeban Kidron - Film Director

The 2012 Cannes Film Festival was criticised when all 22 films in the competition were directed by men. But Hollywood is not much better - a recent study found that less than 10 per cent of its direct...

22 Kesä 201223min

Chuka Umunna - UK Shadow Business Secretary

Chuka Umunna - UK Shadow Business Secretary

The Greek election in June 2012 has saved Europe from economic and financial meltdown - for now. No-one in Europe believes the combined currency, banking and sovereign debt trauma is over. And right a...

20 Kesä 201223min

Meir Dagan - Director of Mossad (2002-2010)

Meir Dagan - Director of Mossad (2002-2010)

Israel's secret service, the Mossad, is regarded as one of the most resourceful and ruthless intelligence agencies in the world.But are Israel's top spies on the same page as the country's politicians...

17 Kesä 201223min

Wayne McGregor - Choreographer

Wayne McGregor - Choreographer

Wayne McGregor is known for pushing boundaries in an art form usually associated with traditional entertainment. Once known as the bad boy of ballet, he has been the resident choreographer in one of t...

14 Kesä 201223min

Ali Asghar Soltanieh - Iran's ambassador, International Atomic Energy Agency

Ali Asghar Soltanieh - Iran's ambassador, International Atomic Energy Agency

Katya Adler talks to Dr Ali Asghar Soltanieh, Iran's ambassador to the UN's nuclear watchdog, the IAEA.Iran's nuclear power programme has been a source of international tension for the past decade. At...

12 Kesä 201223min

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