Claire Mazur and Erica Cerulo: 831 Stories Co-Founders
Second Life14 Loka 2024

Claire Mazur and Erica Cerulo: 831 Stories Co-Founders

Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Erica’s keen sense of style and humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.

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Kristen Kish: Restaurateur, Author, and Host of Top Chef

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Kristen Kish is a chef, restaurateur, author, and host of the hit Bravo cooking competition show Top Chef. She briefly studied international business in college before dropping out to pursue culinary ...

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The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

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What does it take to make it as an independent designer today? Is New York Fashion Week dead? This week, Who What Wear Associate Features Editor Ana Escalante breaks down her recent piece for our Spri...

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Ariana Ferwerda and Kiley McKinnon are the co-founders of the women’s ski and activewear brand Halfdays. McKinnon is a former freestyle aerial skier who competed at the 2018 Pyeongchang Olympics, and ...

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The Who What Wear Podcast:  Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

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Anna Harman: Co-Founder and CEO of Studs

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Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then...

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The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

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Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 her...

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Tennille Jenkins: Content Creator and Co-Founder of The Tennille Life

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BONUS: The Who What Wear Podcast: Alex Bovaird Returns! The White Lotus Costume Designer on Every Fashion Easter Egg in Season 3 and the Impact of Her Costumes

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