SPI 28: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog

#812 A lot of people are sick of how social media platforms are doing everything to get us hooked on their content. Many, like my friend Tommy, are quitting the internet to take back control of their time and attention. But what do you do if you need to be online for your business? Today, I share my quick tips for managing the information overload we're subjected to. This episode is especially valuable in an election year, so please listen in! Learning fewer things, having selective curiosity, and developing your capacity for storytelling are all vital for the modern online entrepreneur. I talk about each of these elements today to help you succeed in the Age of AI while staying healthy and focused on your goals. Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session812.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Elo 202414min

#811 The way podcasting connects me with entrepreneurs in niches I know nothing about is so powerful. I'm lucky because that's a great way to get inspired and learn about strategies I haven't tried. Today's episode is a perfect opportunity to do just that! My guest is Becky Rapinchuk from Clean Mama. She helps her followers declutter their homes and establish effective cleaning routines. Becky's business insights about manufacturing and selling physical products are especially valuable, so listen in on this behind-the-scenes session to learn more about her brand! So, how do you write sales copy to create an organic connection with your audience? How do you create consumable products and sell them on a subscription basis? Also, what should you do to stand out in a niche dominated by someone as popular as Marie Kondo! Tune in because we tackle all those questions with Becky! Show notes and more SmartPassiveIncome.com/session811.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Elo 202436min

#810 If you're looking for a shortcut to get your content in front of more people, this is it. The best part is you can apply the strategy I share today on any platform to boost your views, likes, or engagement of any kind. I wanted to record this quick solo episode because I'm getting massive results after studying outliers from other people online. I'm referring to content that gets a big spike in engagement compared to a creator's baseline. This has been a fantastic source of inspiration for videos on my YouTube channels. Now, I'm not going out and stealing other people's ideas. Here's what I'm doing instead. I'm analyzing titles, thumbnails, and basic video structures and bringing proven formats to my niche. Listen in on today's session to learn how you can uncover these viral frameworks and leverage them to create original posts that stand out. Show notes and more at SmartPassiveIncome.com/session810.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Elo 202411min

#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's guest, Abi Prendergast, will share how to uncover the words and phrases that compel people to open your emails, buy your courses, or engage with whatever you're offering. So how do you start a conversation with your audience members, and what are the things they say you should pay close attention to? To answer this question, Abi and I discuss one-on-one chats, surveys, and tapping into communities. We also talk about testimonials and analytics tools for next-level sales pages and share strategies like the Sinatra test to help you better position your products. Listen in to learn about the key things you should focus on! Show notes and more at SmartPassiveIncome.com/session809.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Elo 202432min

#808 You have to choose. Like most people, you can give up control of your time and attention to others. That's the default in today's world, but it's unlikely to put you on a path toward your goals. To succeed, you must make a different decision. You have to resist the things that break your focus and take control of your life. You have to be indistractable! This roundtable with author Nir Eyal and my business partner Matt Gartland is one of the most powerful discussions I've had on the podcast all year. Please listen in because the actionable tips shared today on managing your time are legit game-changers! We examine the lessons from Nir's latest book, Indistractable, and discuss willpower, scheduling, accountability, and even planned spontaneity. If your schedule is not aligned with your values and dreams, or even if you're too distracted by your smartphone, listen in to unlock your life! Show notes and more at SmartPassiveIncome.com/session808.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Elo 202450min

#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of Single Grain, is the perfect person to deliver insights on where things are going. He is a prolific entrepreneur, marketer, and podcaster with extensive content and business knowledge. Just listen in on our chat to hear what I'm talking about! Today's wide-ranging discussion covers everything from using a Community tab trick to boost your YouTube views to personal branding in a world of AI agents. We get into why some interview podcasts are dipping in popularity and share a look at what's next in the space. Don't miss this fascinating conversation to find out where you should focus your energy! Show notes and more at SmartPassiveIncome.com/session807.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Heinä 202437min

#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an audience as possible around your mission before launching anything! Of course, I know you're saying this is easier said than done. So, what are the actual steps you can take to build up your following if you're starting from scratch? Listen in on today's coaching call with Krystle Krueger of YourFashionIsArt.com to hear my advice for someone in this exact position! There's a lot of noise out there, so stories and brand culture should be essential parts of your marketing strategy. We dive into that and then discuss the best ways to get in front of new audiences starting with the relationships you might already have. Enjoy! Show notes and more at SmartPassiveIncome.com/session806.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Heinä 202431min

#805 Even if you're working solo, going from freelancer to business owner is a powerful mindset shift you can make right now. In fact, just seeing yourself in this new light is enough to unlock opportunities and allow you to charge more for the services you're offering! Today's guest, Hope Trory, is the perfect example of someone who has leveraged this perspective trick to level up. Like me, she had to give up on an architecture career to follow her true calling. Now, Hope is an online marketing pro helping her clients build lead-generation systems that bring in more business and free up time for meaningful work. Listen in for Hope's story and our tips for overcoming the sunk cost fallacy, finding your niche, and becoming the expert your clients need! Show notes and more at SmartPassiveIncome.com/session805.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Heinä 202438min