SPI 28: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog

#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's chat with Liz Wilcox. Not only is she The Fresh Princess of Email Marketing, but her '90s pop culture obsession makes learning from her incredibly entertaining. Liz walks us through the steps of her Staircase framework for transitioning followers to customers. She also shares her twenty-minute newsletter blueprint for writing engaging and effective emails fast. We get into the best lead magnets for attracting new subscribers, the common mistakes to avoid, and, of course, a solid bit of NSYNC nostalgia. Join us for this fun and impactful conversation with Liz! Show notes and more at SmartPassiveIncome.com/session731.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Marras 202339min

#730 Everything's already been done! That's one of the common excuses we come up with to stop us from starting a business. We tell ourselves all the good ideas are exhausted and that there's nothing new we can do. But is that really true? In this episode, I want to help you shift your mindset around what it takes to build a brand online and help you discover promising niche markets. This doesn't only apply to people with expertise and credentials, either! Being an authority in your space is fantastic, but you can still offer plenty of value online by sharing your journey as a beginner. That's how I approached and grew Deep Pocket Monster to over 700k subscribers! So, how do you plant your flag and decide what you want to be known for? Listen in on this session for my tips and a look at one of the emerging niches I'm keeping an eye on! Snow notes and more at SmartPassiveIncome.com/session730.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Marras 202311min

#729 Most people never take the leap to pursue the life they've always wanted. Often, it's because they're too afraid to quit their traditional jobs. That's why I've invited Brian Luebben of The Action Academy Podcast on the show to share the blueprint for achieving your version of success. Today, we hear Brian's story and learn about the side hustle that helped him replace his six-figure corporate income while traveling the world full-time. After recording, I had to go back and listen to this conversation again because I didn't want to miss any of the incredible golden nuggets. So make sure you take notes! Brian and I discuss building a financial foundation, creating products that address real needs, the importance of community for learning, the best short-form content strategy, and more. This is a great one, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session729.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Marras 202344min

#728 For better or worse, your choices today are a glimpse into how your life will turn out. I still remember the months I spent wallowing in self-pity after getting laid off in my mid-twenties, the same thoughts running through my head every day. I felt like a failure, and I felt doomed. What would have happened if I had continued down that path? It's hard to say, but I'm sure I wouldn't be here with you now. In this episode, I want to give you the shot of motivation you need to seize the day and start building your legacy! So, how do you live a life of significance? Join me for this session because I want to read you the inspirational quote I keep on my desk. This is the daily source of inspiration that drives me to push for meaning in my life. Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session728.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Loka 202311min

#727 I'm always harping on the importance of starting a podcast to grow your brand. And for good reasons! But what would happen if you were to take my advice and the first piece of feedback you receive is a one-star review? Would you give up? That's the exact situation Jackie Nourse, aka Traveling Jackie, faced. Undeterred, she followed her passion and turned it into one of my favorite success stories! At JUMP Adventures, Jackie has built an amazing business around her mission of traveling full-time. Listen in to learn how she pulled it off and how she now brings her community along on her trips! This is an excellent conversation about bringing people together online and offline, building your version of the ideal life, and overcoming challenges. Join us because Jackie shares an inside look at the life-changing experiences she creates and why her audience keeps coming back for more! Show notes and more at SmartPassiveIncome.com/session727.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Loka 202338min

#726 Much of the knowledge I acquired when I started blogging is still with me. I have my early inspirations, Darren Rowse, Yaro Starak, and Seth Godin, to thank for that! In fact, one of Seth Godin's concepts that I often return to is the power of naming it. But what is it? It can be anything you teach or create. When you label something, you make it real. The messy middle, the part of the entrepreneurial journey between early excitement for an idea and when you finally reach your goals, comes to mind. Eric Partaker's 3 Alarms strategy, discussed in Wednesday's episode, is another example. So, how do you coin relevant terms in your business? Join this session to hear me brainstorm new ideas and come up with Fake Flynn-ing. Tune in to find out what that's all about and how to start naming things for your audience! Show notes and more at SmartPassiveIncome.com/session726.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Loka 202310min

#725 The seven words that hold you back more than any other are "It is faster to do it myself." This kind of short-term thinking leads to burnout and stunts your business growth. But what is the most efficient way to scale your brand long-term? In this episode, returning guest Eric Partaker shares the blueprint for transitioning from scrappy founder to leadership master. This is priceless knowledge based on Eric's work coaching Fortune 50 CEOs, architecting Skype's success, and running several companies. You're not going to want to miss this chat! Eric helps you lay the foundation for sustainable business growth and explains why entrepreneurship cannot be separated from personal development. We discuss intentionality, the EAR framework for leadership, giving praise, and handling mistakes. For more, get a free copy of Eric's incredible book, The 3 Alarms, and his powerful tools and resources at SmartPassiveIncome.com/businessbundle! Show notes and more at SmartPassiveIncome.com/session725.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Loka 202336min

#724 Finding success as a creator isn't all great. In fact, popularity can actually move you away from the special sauce that made your content stand out in the first place. You see, the moment you have something to lose, you begin to overthink every decision. Fear then starts to short-circuit the creative exploration that is part of the fun of building an online brand! My friend Matt Wolfe is dealing with this right now. He's doing fantastic work on YouTube, where his AI news channel pulls massive numbers. In this episode, I share the advice I gave him to help him stay motivated and keep the creative spark alive. So, listen in on today's session to learn how to find the fun in your work and avoid one of the major pitfalls of success! Show notes and more at SmartPassiveIncome.com/session724.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Loka 202311min