SPI 28: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog

#683 Fear is often the biggest thing holding us back. So how do we neutralize its power over us? What can we do to stop it from manifesting as procrastination and perfectionism? How do we come to terms with uncertainty and move toward success? We tackle all that in this incredible episode with my guest, Dr. Corey Wilks, Psy.D. This session is an absolute masterclass on conquering fear and transforming your mindset! Dr. Wilks is a clinical psychologist and entrepreneur specializing in helping creators reach their potential. This conversation is a deep dive into everything from defeating the Four Horsemen of Fear — failure, uncertainty, ridicule, and success — to using psychology to price your products and deal with trolls and haters. My chat with Dr. Wilks will blow your mind and rewire it to help you reach your most ambitious goals, so don't miss out! Show notes and more at SmartPassiveIncome.com/session683.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Touko 202343min

#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and experiences that have led to this conclusion. In fact, I recently spoke on stage at Social Media Marketing World on this topic, and the feedback has been incredible. You see, Shorts are a lot like eating snacks that ultimately leave you unsatisfied. Is that what we want to provide as content creators? I want to be the chef at a restaurant where you sit down for an unforgettable experience. That's what future superfans are more attracted to! So join me today as I make the case for long-form content at a time when everyone else is falling short! Show notes and more at SmartPassiveIncome.com/session682.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Touko 202313min

#681 Without building a community around your brand, you'll be left behind. That's the flag I'm planting in the ground, the line I'm drawing in the sand. But, for your business, what exactly is the role and value of bringing people together? Today, I'm exploring this topic with my guests Chris Miles and Danielle Hollembaek from Money Ripples. You see, they recently hired SPI CEO Matt Gartland and me to help them build their community. We want to share this process with you because the benefits for their company are already becoming apparent. Chris, Danielle, and I will discuss every step of this journey, from setting up a Circle community to creating an engaging space that people come back to again and again. This is a great episode for anyone looking to build a community-powered business! And, if this chat inspires you, check out our community help page to learn more about starting and running a membership business! Show notes and more at SmartPassiveIncome.com/session681.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Touko 202338min

#680 With AI leveling the playing field, just having the information people look for won't help you build a brand. For the modern entrepreneur, standing out is all about bringing people together and creating a sense of belonging. I use this exact approach to grow Deep Pocket Monster, my Pokémon YouTube channel. In fact, there's a particular tool that has proven to be especially good at helping me foster a sense of community. I won't keep you guessing. The tool I'm referring to is a dish rag. That's right—just a plain, old dish rag. Listen in on this session to hear how a random moment from one of my videos has become a powerful inside joke. It is now not only helping me connect with my audience but also opening up incredible merchandising opportunities! Tune in to get this vital audience engagement lesson and join us at SmartPassiveIncome.com/communityhelp to start building your community today! Show notes and more at SmartPassiveIncome.com/session680.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Touko 202312min

#679 There's a way to conceptualize your work-life balance as a stove with four burners: family, friends, health, and work. To succeed at any one thing, you have to turn off at least one of the other burners. If you want to excel at something, you have to turn off two. With that in mind, what is the best way to build a business without losing your health and relationships? My friend Steve Chou of MyWifeQuitHerJob.com is back on the show to share his powerful message and strategies with us. His book, The Family First Entrepreneur, is an incredible guide for achieving financial freedom without sacrificing what matters most. Today, we learn all about it! Steve and I explore time management, ecommerce, evergreen content, profit versus revenue, AI tools, and more! Having free time to spend with our loved ones is what we all want. So join us to get the tactics to help you get there! Show notes and more at SmartPassiveIncome.com/session679.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Touko 202340min

#678 Today's episode is about as Zen as I ever get here on the show. You see, I was trying out my daughter's Buddha Board—a drawing surface meant to promote mindfulness—and it taught me a very important lesson. Nowadays, many of us are more preoccupied with capturing the moment than we are with living it. That's where the Buddha Board comes in as a way to create and watch your work fade away into nothingness a few minutes later. I'll read you some funny Amazon reviews highlighting just how troubling this concept is for some people. But, our innate aversion aside, mastering the art of letting go can be therapeutic and a major asset in business and entrepreneurship. So listen in on this session because I want us to go through a real-time exercise in presence. Join me, tap into your senses, and take it all in! Show notes and more at SmartPassiveIncome.com/session678.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Touko 202310min

#677 Bringing people together and fostering uplifting relationships is one of the most valuable services you can offer. That's why, at SPI, we're all-in on creating powerful online community experiences and sharing what we discover along the way. Today's chat with Gesche Haas of Dreamers & Doers is an incredible learning opportunity for all of us running membership sites. Her award-winning community has been going strong for nearly a decade, supporting women entrepreneurs and leaders. Gesche shares her inspiring continent-spanning journey and the tools and mindset that have made her membership business a success! We discuss attracting new members without being salesy, crafting an effective application process, onboarding, monetization, and more. This is a fantastic conversation about organic community growth, so tune in and enjoy. And, if this interview inspires you, be sure to check out our community challenge to help you get started! Show notes and more at SmartPassiveIncome.com/session677.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Touko 202335min

#676 There's something I need to tell you. With over one thousand two hundred episodes published since 2014, AskPat is no more. That's right. I'm ending a podcast that has amassed tens of millions of downloads and has brought in hundreds of thousands of dollars in sponsorship earnings. In this session, I want to walk you through this important decision and why I had to let go of a show I love. You'll hear me get nostalgic, but I also share the lessons learned along the way. Publishing a podcast for so long wouldn't have been possible without the valuable guidance I received from my friend John Lee Dumas. I want to take you back to the Starbucks in Mira Mesa, where our game-changing chat started my AskPat journey. Tune in to hear the story and find out what's next for us at SPI! Show notes and more at SmartPassiveIncome.com/session676.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Huhti 202312min