SPI 427: Since Launching a Physical Product, Here's What We've Learned—SwitchPod Updates
#427: This episode of the SPI Podcast is about the business at SwitchPod, a physical product my videographer, Caleb Wojcik—who joins me—and I created. From an idea in 2017, to a $418K Kickstarter launch in 2019, to building and shipping it, to placement on Amazon and retail stores... It's been awesome, and we want to share what we're learning along the way to help you fast-forward your own physical product success. Podcast show notes available here: https://www.smartpassiveincome.com/session427 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17 Kesä 202043min
SPI 426: Black Entrepreneurs Speak Out, Volume 1
#426: In an effort to spend more time listening to and amplifying the voices of SPI's Black community, we invited people to submit a recording via SpeakPipe sharing whatever they felt comfortable. Team Flynn did not disappoint. Numerous Black entrepreneurs responded, sharing their challenges, promoting their businesses, sharing advice and resources, and telling their stories. Podcast show notes available here: https://www.smartpassiveincome.com/session426 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10 Kesä 202046min
Emergency Episode #5: A Message From Our Team
We’re pausing our regular content this week to honor and mourn the lives of George Floyd, Breonna Taylor, Ahmaud Arbery, and the countless others in the Black community who have been taken too soon. My teams at SPI Media, Fusebox, Flynndustries, and SwitchPod are taking stock of what we need to do to help bring an end to systemic racism. We’re also opening up a forum for our Black community members and Black entrepreneurs to be heard at http://smartpassiveincome.com/contribute. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5 Kesä 20202min
SPI 425: How to Host a Lower-Priced Workshop to Lead to a Higher-Priced Product, with Rick Mulready
#425: Imagine you sell a valuable premium product—one people aren't buying because of the high price point. How do you get them to buy? In this episode I share an honest, authentic marketing tactic used successfully by my friend Rick Mulready, from The Art of Online Business Podcast and RickMulready.com. Here is step-by-step guidance on leading people to a higher-priced product using a lower-priced workshop. Podcast show notes available here: https://www.smartpassiveincome.com/session425 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 Touko 202052min
SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley
#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authentic selves to effectively market our brands. Learn why so many people are bad at marketing, an incredibly simple way to approach marketing that turns what most people do on its head, and whether likability is even that important. Podcast show notes available here: https://www.smartpassiveincome.com/session424 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 Touko 202032min
SPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead a browser to become a buyer, the difference between a bad testimonial and a great one, and how to get social proof before you even have your first customer. Podcast show notes available here: https://www.smartpassiveincome.com/session423 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13 Touko 202053min
SPI 422: Email Marketing Audit: Which of These Email Marketing Strategies Are You Actually Doing?
#422: In this solo show, I share a little ten-point quiz you can take to test the strength of your email marketing strategy, and I let you in on some of my email marketing secrets. This isn't the traditional stuff I hope you’re doing already, like writing great subject lines, cleaning your email list, and paying attention to deliverability. No—these are tips from deep inside the Smart Passive Income toolbox. Podcast show notes available here: https://www.smartpassiveincome.com/session422 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6 Touko 202041min
Emergency Episode #4: Podcasting During Covid-19 (and Your Big Opportunity)
Podcasting has definitely been affected by the pandemic. Numbers are down for some, however, in some industries, the numbers are way up. Why though? Also, why might now be a great time to start a podcast, and how do we, in this environment, best grow our podcast? All that and more in this episode. Check out Buzzsprout, which we talk about in this episode: smartpassiveincome.com/buzzsprout. And download the SPI Podcast Cheat Sheet, which gives you step-by-step guidance on starting your podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Touko 202031min
