SPI 425: How to Host a Lower-Priced Workshop to Lead to a Higher-Priced Product, with Rick Mulready
#425: Imagine you sell a valuable premium product—one people aren't buying because of the high price point. How do you get them to buy? In this episode I share an honest, authentic marketing tactic us...
27 Touko 202052min
SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley
#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authe...
20 Touko 202032min
SPI 423: A Copywriting Masterclass and Sales Page Components that Convert, with Prerna Malik
#423: In this episode of the SPI Podcast, I talk to Prerna Malik about how to become a better conversion copywriter. You'll learn the elements of Prerna's proprietary copywriting process, how to lead ...
13 Touko 202053min
SPI 422: Email Marketing Audit: Which of These Email Marketing Strategies Are You Actually Doing?
#422: In this solo show, I share a little ten-point quiz you can take to test the strength of your email marketing strategy, and I let you in on some of my email marketing secrets. This isn't the trad...
6 Touko 202041min
Emergency Episode #4: Podcasting During Covid-19 (and Your Big Opportunity)
Podcasting has definitely been affected by the pandemic. Numbers are down for some, however, in some industries, the numbers are way up. Why though? Also, why might now be a great time to start a podc...
4 Touko 202031min
SPI 421: Deborah Niemann: Deborah's Online Course Success Story (About Goats—Yes, Goats)
#421: In this episode, I interview Deborah Niemann, who helps people all over the world raise their goats and make cheese and soap via her online courses. We cover how to position yourself as the expe...
29 Huhti 202039min
SPI 420: How the CEO of Everbowl is Radically Growing and Creating an Amazing User Experience for His Customers
#420: Self-proclaimed serial entrepreneur and childhood classmate of mine Jeff Fenster is here to tell us how he's created multiple successful businesses in an all kinds of spaces. These include a sma...
22 Huhti 202047min
Emergency Episode #3: Your Undiscovered Opportunity During This Time of Crisis
At a time when we are craving connection and the ability to connect with others, there's an amazing opportunity in the online world that you may be able to create a business from - membership websites...
21 Huhti 202036min
