SPI 229: Tips for Building a Simple and Effective Website and Brand with Jess Catorc

#852 Making money online is easier than ever. How come it still feels impossible, though? You have the tools and platforms to help you earn money online, but the psychological and emotional challenges are now way more challenging to overcome! In this episode, I share the strategies and actionable steps you can apply to change your mindset and start building your business. Join me for a taste of the new era of our podcast, where we focus on tactics that deliver results with no fluff to distract you! Today, I want to help you pick a business idea and stick with it, tackle the lack of structure and motivation you might feel working online, and reject the instant gratification culture that's stopping you from achieving long-term success. I share my brand-in-a-hand process, the key to just-in-time learning, how to commit to the work instead of focusing on immediate results, and more. Listen in! Show notes and more at SmartPassiveIncome.com/session852.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Tammi 29min

#851 As a couple, how do you talk about money? What are the best ways to approach conversations around finances without hurting each other or starting an argument? This is our topic for the first episode of 2025, so listen in! I'm joined by the incredible Ramit Sethi today. He's back on the show to give us an in-depth look at the strategies from his new book, Money for Couples. We also chat about his Netflix series, How to Get Rich, and how his podcast helped him land this amazing opportunity with the streaming giant. Ramit and I get into the dynamics that play out behind closed doors and the common money arguments that cause friction between life partners. We discuss creating a shared rich life vision as a couple, having a conscious spending plan, and how our childhood years affect our mindset around finances. Tune in to level up your finances! Show notes and more at SmartPassiveIncome.com/session851.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Tammi 47min

#850 The world is run by those who show up. If you don't, opportunities won't come your way because no one knows who you are. So start putting yourself out there and building trust, and you'll see people who can help you step forward! My voice-over guy, John Melley, has had a 30-year career and this is one of the most important lessons he's learned. You've heard John in every one of our 850 episodes sharing a fun fact about me. Now, it's time to say goodbye because, as discussed in Wednesday's episode, the podcast is changing. We dive into the most effective techniques to unlock the full potential of your voice and hear some powerful stories from John. We also learn about his book, The Voice-Over Athlete, a great resource on everything from posture to stress for anyone working a desk job. It's the end of an era, so don't miss this session! Show notes and more at SmartPassiveIncome.com/session850.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Joulu 202440min

#849 What do you do when the strategies that used to work online stop delivering results? If you want to keep serving your audience, you pivot, evolve, and point the way toward the future of your space. That's what we're doing at SPI, so listen in on this episode to hear the big news! Today, I have SPI CEO Caleb Wojcik joining me to unveil the important changes coming to our podcast and company in 2025. Many of you will love this because we're going back to basics and leaning into the personal brand I've built around myself. More than ever, I'll show up with actionable advice and strategies you can apply to grow your online business. We'll still have the occasional guest on the podcast, but it'll mostly be you and me from now on. We're also shifting to video-first episodes, so tune in to hear what you can expect as a viewer and listener of our show! Show notes and more at SmartPassiveIncome.com/session849.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Joulu 202425min

#848 To end the year, I share the three principles that have guided my work in 2024. Listen in because these ideas have helped me stay productive, find success with short-form content, and write a new book! The first theme I tackle in today's episode is the power of simplification. You and your followers don't have time and attention to spare, so think about the simplest ways to achieve your goals. Next, I want you to get more reps in. In fact, I credit committing to posting Shorts every day for the success I've found this year! The final theme I discuss today is flow over force. This is a big one because it empowered me to fully rewrite Lean Learning, my upcoming book, in a week and a half. Tune in because this concept saved my deal with a traditional publisher! Show notes and more at SmartPassiveIncome.com/session848.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Joulu 202419min

#847 Every niche will be competitive in 2025. With AI sales copy flooding the internet, grabbing people's attention is harder than ever. So what's working in business right now? How do you stand out and launch a new brand? For this special session, I sit down with legend, entrepreneur, and best-selling author Jeff Walker of Product Launch Formula. We're also joined by his son Dan who's become a key figure within the PLF empire. That's right, we're not just getting the best marketing tips for 2025. Jeff and Dan reveal what it's like working together as father and son and how business has strengthened their bond. The Product Launch Formula has generated over a billion dollars in sales for students, so don't miss this powerful chat. We discuss crafting compelling, story-driven launches, niche marketing, fostering deep customer relationships, and adapting to the ever-changing online landscape. Enjoy! Show notes and more at SmartPassiveIncome.com/session847.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Joulu 202445min

#846 Building a strong connection with your followers means showing them you care, even when things go wrong. That's why doing what feels right is part of my DNA in business. It might be difficult or cost time and money, but owning up to mistakes and going the extra mile to fix them makes all the difference! In today's episode, I share a story about a partnership with a company that resulted in four unhappy customers. That's unacceptable when the trust I've built is on the line. Listen in because you'll hear how I worked with Whatnot, the live shopping service I was streaming on for my Deep Pocket Monster audience, to make up for this error. This is about taking responsibility and learning from mistakes to make anyone affected by them feel heard and valued. Navigating these situations can be tricky, though. Tune in to hear about my approach! Show notes and more at SmartPassiveIncome.com/session846.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Joulu 202414min

#845 Are you on a path toward a future you don't truly want? Today's guest felt that way when she was handed a five-year career plan at her corporate job. Trusting her gut, she pivoted to become a massive podcasting and entrepreneurship success story instead! The incredible Jenna Kutcher is joining me for this episode. She is a best-selling author and an educator who helps entrepreneurs build businesses with authenticity and heart. Jenna also hosts the popular Goal Digger podcast, a platform for inspiring conversations on turning passion into income. In this session, we learn how buying a $300 camera changed Jenna's life. We discuss running a wedding photography business, quitting a corporate job, and building a scalable brand. We also dive into podcasting and chat about everything from video versus audio-only shows and how to land industry-leading guests. Jenna's story is a testament to the power of following your passion and creating a business that aligns with your values. Enjoy! Show notes and more at SmartPassiveIncome.com/session845.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Joulu 202444min