SPI 272: Starting and Running a Business as a Couple Featuring the Bakers

#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get...

6 Maalis 33min

#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind...

4 Maalis 26min

#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you f...

25 Helmi 26min

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strateg...

18 Helmi 27min

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the ...

11 Helmi 25min

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to ...

4 Helmi 26min

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more yo...

28 Tammi 15min

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good ...

21 Tammi 34min