SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(937)

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things we can do is bring people together in small group...

20 Syys 202449min

SPI 821: How to Get Paid to Speak with Grant Baldwin

SPI 821: How to Get Paid to Speak with Grant Baldwin

#821 What does it take to start landing paid speaking gigs? If you don't have an extraordinary life story, how do you begin crafting your talks? Also, what are the steps to establish yourself as an au...

18 Syys 202439min

SPI 820: The Power of Gift-Wrapped Content

SPI 820: The Power of Gift-Wrapped Content

#820 As you're giving out your knowledge online, does the presentation around it reflect the value you're offering? This is important because the "gift wrapping" around your content can help you level...

13 Syys 202415min

SPI 819: The Future of Our Children—How Teens Win with Jon Acuff

SPI 819: The Future of Our Children—How Teens Win with Jon Acuff

#819 We talk a lot about resisting distractions, and for good reason. Training your focus is vital in entrepreneurship! That said, I know a lot of us have or want kids. Well, one of the best traits to...

11 Syys 202431min

SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time

SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time

#818 I did it this time. I finally cracked the code on Shorts and boiled my approach down to a simple formula. A month after starting from scratch, I'm only putting in fifteen minutes of work per day ...

6 Syys 202420min

SPI 817: Is Anyone Getting Your Emails? with MV Braverman

SPI 817: Is Anyone Getting Your Emails? with MV Braverman

#817 The easier you make it for readers to unsubscribe, the more effective your emails will be! Because this is counterintuitive, many of us land in people's spam folders without knowing it. But here'...

4 Syys 202440min

SPI 816: Is Time Going by Faster for You Too?

SPI 816: Is Time Going by Faster for You Too?

#816 There are billionaires who are unhappy and die with regret. There are also people who waste their time and never take advantage of the opportunities in front of them. So, what does it mean to liv...

30 Elo 202415min

SPI 815: The One Story Your Brand Needs with Shane Sams

SPI 815: The One Story Your Brand Needs with Shane Sams

#815 This may shock you, but our most popular episode isn't one of my interviews with famous guests like Tim Ferris or Gary Vanerchuck. It's actually session 122 with Shane and Jocelyn Sams, two teach...

28 Elo 202445min

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