SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#740 As I turn forty-one and with the new year approaching, I want to look back at 2023 and share the strategies that have had the biggest impact on my businesses. We got a lot of things right these p...

8 Joulu 202330min

#739 Paying for ads is a fine way to get more followers on Instagram. It's what Meta wants you to do. But what are some of the more organic ways to boost your growth? In today's episode, I'm chatting ...

6 Joulu 202338min

#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location...

1 Joulu 202317min

#737 What is an advantage you have that almost feels like cheating? Is there something you can do that others can't or won't, and how do you leverage it to uplevel your brand? All of us can find our e...

29 Marras 202343min

#736 What's the point of building a business if you can't maintain it? If you want to follow your vision and have free time to sustain and enjoy it, you have to understand the vertical thinking succes...

24 Marras 202330min

#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. But what if a small targeted audience is...

22 Marras 202337min

#734 What is your personal philosophy? What are the thoughts that guide your actions? Understanding what drives you is the key to staying motivated and overcoming procrastination. This is how you 10x ...

17 Marras 202330min

#733 "Who am I to stand out? Who am I to show off to other people?" That's the impostor syndrome in many of us talking. Falling for it and then underselling ourselves feels safe because we don't see t...

15 Marras 202338min