SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 726: Name It.

SPI 726: Name It.

#726 Much of the knowledge I acquired when I started blogging is still with me. I have my early inspirations, Darren Rowse, Yaro Starak, and Seth Godin, to thank for that! In fact, one of Seth Godin's...

20 Loka 202310min

SPI 725: The #1 Way to Scale Up Your Business with Eric Partaker

SPI 725: The #1 Way to Scale Up Your Business with Eric Partaker

#725 The seven words that hold you back more than any other are "It is faster to do it myself." This kind of short-term thinking leads to burnout and stunts your business growth. But what is the most ...

18 Loka 202336min

SPI 724: The Bigger You Get... The Harder You Question

SPI 724: The Bigger You Get... The Harder You Question

#724 Finding success as a creator isn't all great. In fact, popularity can actually move you away from the special sauce that made your content stand out in the first place. You see, the moment you ha...

13 Loka 202311min

SPI 723: Behind the Scenes with Entrepreneur and Podcaster Shawn Stevenson

SPI 723: Behind the Scenes with Entrepreneur and Podcaster Shawn Stevenson

#723 What are the kinds of things you tell yourself? In business, health, and relationships, our thoughts are what drive us to succeed or fail. The way we see the world truly affects the chemistry of ...

11 Loka 202348min

SPI 722: Just... Why.

SPI 722: Just... Why.

#722 This one question is the creativity hack we've been trained out of as adults. It's the key to uncovering amazing knowledge and stories. Kids ask it all the time—"Why?" One of my top tips for crea...

6 Loka 202310min

SPI 721: How to Build a Brand the Smart Way with Susie from Hey Grill, Hey

SPI 721: How to Build a Brand the Smart Way with Susie from Hey Grill, Hey

#721 Finding an underserved audience and providing valuable free content is one of the quickest ways to build a massive brand online. But how do you turn your followers into paying customers? This is ...

4 Loka 202340min

SPI 720: I Swore I Wasn’t Going to Do It, but Then I Did.

SPI 720: I Swore I Wasn’t Going to Do It, but Then I Did.

#720 I didn't want to, but people I trust made me do something I otherwise would have never done. I won't keep you guessing—this is all about watching an anime. Specifically, One Piece. The show has o...

29 Syys 202311min

SPI 719: Automating Some of Life to Make the Other Parts Even Better with Leo Babauta

SPI 719: Automating Some of Life to Make the Other Parts Even Better with Leo Babauta

#719 Today's guest is one of the first bloggers I followed when I started my online business journey. His content has been absolutely instrumental for me. Now, he's diving into podcasting and has crea...

27 Syys 202338min

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