SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 710: Jazzed

SPI 710: Jazzed

#710 Hot take—the true mark of creators with a serve-first mindset is the excitement they feel when someone they've helped gets a win! If we're not jazzed when somebody in our community hits a milesto...

25 Elo 202311min

SPI 709: What Most People Aren’t Doing That You Should

SPI 709: What Most People Aren’t Doing That You Should

#709 The power of in-person events is like nothing else we can offer an audience. So why do we often let fear and doubt stop us from bringing our people together? Here's the easy way to overcome uncer...

23 Elo 202347min

SPI 708: Do You Know What’s Happening?

SPI 708: Do You Know What’s Happening?

#708 I'm challenging you with a simple but very important question—do you know what's happening? When people are on your landing page or going through your sales process, do you understand why you're ...

18 Elo 202310min

SPI 707: How to Skip the Build Phase and Buy an Existing Website with Jared Bauman

SPI 707: How to Skip the Build Phase and Buy an Existing Website with Jared Bauman

#707 Starting a niche website is one of the best ways to generate income online. That said, it can often take months or years to get the results you want. But what if you could skip that part and jump...

16 Elo 202340min

SPI 706: Who Wants Recognition?

SPI 706: Who Wants Recognition?

#706 I'm calling you out—I bet you're so focused on your own journey that you haven't bothered to notice the small players in your niche doing amazing things. But what would happen if you stepped up t...

11 Elo 202311min

SPI 705: The Keys to Building a 6-Figure Niche Business in 2023-2024

SPI 705: The Keys to Building a 6-Figure Niche Business in 2023-2024

#705 Too often, creators focus on profit instead of the value they provide. So what is the first step toward building a successful business? It's making sure your products actually work and proving it...

9 Elo 202340min

SPI 704: Go Live (Yes, You)

SPI 704: Go Live (Yes, You)

#704 Live streaming is one of the best ways to connect with your audience. It's also probably the fastest route to growing as a communicator. So how do you step out of your comfort zone and start doin...

4 Elo 202316min

SPI 703: How to Legally (and Genuinely) Use Other People's Content in Your Own

SPI 703: How to Legally (and Genuinely) Use Other People's Content in Your Own

#703 Claiming fair use is not a magic wand you can wave to stop people from suing you. In fact, even if you're in the right, you can still get dragged into legal procedures that cost hundreds of thous...

2 Elo 202353min

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