SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 684: The Impact of Impact

SPI 684: The Impact of Impact

#684 Content overload is the new normal, so how do we regain control over what we consume and how we learn? This is such an important topic that I'm writing a whole book about it! While Lean Learning ...

26 Touko 202311min

SPI 683: A Masterclass on Your Mindset as a Creator with Dr. Corey Wilks, Psy.D.

SPI 683: A Masterclass on Your Mindset as a Creator with Dr. Corey Wilks, Psy.D.

#683 Fear is often the biggest thing holding us back. So how do we neutralize its power over us? What can we do to stop it from manifesting as procrastination and perfectionism? How do we come to term...

24 Touko 202343min

SPI 682: Short Form Content is a Waste of Time

SPI 682: Short Form Content is a Waste of Time

#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much bett...

19 Touko 202313min

SPI 681: Community-Powered Business Growth with Chris and Danielle from Money Ripples

SPI 681: Community-Powered Business Growth with Chris and Danielle from Money Ripples

#681 Without building a community around your brand, you'll be left behind. That's the flag I'm planting in the ground, the line I'm drawing in the sand. But, for your business, what exactly is the ro...

17 Touko 202338min

SPI 680: The Dish Rag

SPI 680: The Dish Rag

#680 With AI leveling the playing field, just having the information people look for won't help you build a brand. For the modern entrepreneur, standing out is all about bringing people together and c...

12 Touko 202312min

SPI 679: Becoming a Family First Entrepreneur with Steve Chou

SPI 679: Becoming a Family First Entrepreneur with Steve Chou

#679 There's a way to conceptualize your work-life balance as a stove with four burners: family, friends, health, and work. To succeed at any one thing, you have to turn off at least one of the other ...

10 Touko 202340min

SPI 678: Buddha Board

SPI 678: Buddha Board

#678 Today's episode is about as Zen as I ever get here on the show. You see, I was trying out my daughter's Buddha Board—a drawing surface meant to promote mindfulness—and it taught me a very importa...

5 Touko 202310min

SPI 677: How Gesche Haas Accidentally Created the Best Community

SPI 677: How Gesche Haas Accidentally Created the Best Community

#677 Bringing people together and fostering uplifting relationships is one of the most valuable services you can offer. That's why, at SPI, we're all-in on creating powerful online community experienc...

3 Touko 202335min

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