SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#644 What are your goals for 2023? It's well known that New Year's resolutions tend to fall by the wayside at the first hint of adversity. But is there anything we can do to make our new habits stick?...

6 Tammi 202311min

#643 My value-packed chat with Eric Siu of the Marketing School podcast is the perfect way to kick off the year. With tips for the top five social platforms, podcasting, community, and high-ticket off...

4 Tammi 202339min

#642 For this final episode of 2022, I want us to look back and go through a Start, Stop, Continue exercise. With the results of my TikTok challenge still fresh in my mind, I especially want to focus ...

30 Joulu 202213min

#641 Virtual summits are shaping up to be a game-changer for our 2023 marketing efforts! Listen in on this episode because I loop you in on a strategy that can take your business to the next level, ev...

28 Joulu 202240min

#640 When you consume TikTok, it consumes you. Feel free to quote me on this. If you've been keeping up with my Friday updates, you know about my 30-day TikTok challenge. So what are the final results...

23 Joulu 202213min

#639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for p...

21 Joulu 202237min

#638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms la...

16 Joulu 202214min

#637 You want to clear up your schedule before starting work on the big project you're passionate about, right? Here's the thing. It's not going to happen. If you perceive time as a barrier, you will ...

14 Joulu 202249min