SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(928)

SPI 289: How Live Video Can Play a Role in Your Business (and How It’s Helped Mine)

SPI 289: How Live Video Can Play a Role in Your Business (and How It’s Helped Mine)

Let's talk about live video: Why it's important, how to get started, and more! I discuss my setup for livestreaming, which equipment I've chosen to invest in, and why your live videos don't need a ton...

25 Loka 201745min

SPI 288: Interview with Bec and Joe from The 4 Blades

SPI 288: Interview with Bec and Joe from The 4 Blades

#288: Hear the story of how Bec and Joe Winston built their niche site and community around cooking with the Thermomix. We talk about why they decided to launch a digital magazine for their brand, the...

18 Loka 201748min

SPI 287: Should I Create a Personal Brand? Pros and Cons

SPI 287: Should I Create a Personal Brand? Pros and Cons

#287: Today I'm exploring, in depth, the pros and cons of creating a personal online brand. I cover personal branding success stories to inspire you. Podcast show notes available here: https://www.sma...

11 Loka 201744min

SPI 286: How to Build a Brand that Stands Out from the Crowd

SPI 286: How to Build a Brand that Stands Out from the Crowd

#286: Today we're talking about how to build a brand that stands out from the crowd: How to speak your audience's language, grow your community, and create a brand that's an experience. Podcast show n...

4 Loka 201740min

SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com

SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com

Today I'm talking to Ugmonk.com founder Jeff Sheldon about his story, all things Kickstarter, and how he recently launched a campaign that earned close to $500,000. Jeff shares lots of great advice on...

27 Syys 201740min

SPI 284: Crowdfunding Secrets for Success with Clay Hebert

SPI 284: Crowdfunding Secrets for Success with Clay Hebert

#284: Crowdfunding expert Clay Hebert shares his best advice for validating and building a successful crowdfunding campaign. Clay shares how to determine what your Kickstarter goal should be, how to s...

20 Syys 201746min

SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

#283: Cassidy Tuttle joins me to discuss how focusing on a very narrow topic helped her build a profitable niche website. Hear her strategies for making a living. She gives great advice for finding ne...

13 Syys 201741min

SPI 282: How Good Night Stories for Rebel Girls Rocked the Kickstarter Scene

SPI 282: How Good Night Stories for Rebel Girls Rocked the Kickstarter Scene

#282: Hear the story of one of the most daring and successful Kickstarter campaigns of all time—Goodnight Stories for Rebel Girls—from one of its creators, Francesca Cavallo. Hear about launching a ch...

6 Syys 201739min

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