SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(928)

SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

#217: Brett Miller, creator of Brik Book, joins me to discuss selling physical products, from testing and marketing to manufacturing and shipping. Learn how to validate a business idea through Kicksta...

8 Kesä 201643min

SPI 216: Your Habits and the Story Behind Pavlok with Maneesh Sethi

SPI 216: Your Habits and the Story Behind Pavlok with Maneesh Sethi

#216: Maneesh Sethi joins me today to talk about Pavlok, a wearable device that helps you break unwanted habits. Listen in as we discuss both the science of habit formation and the process of building...

1 Kesä 201632min

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

#215: I'd like you to meet Janna, my Managing Editor, who's had an incredible impact on the consistency and quality of the content I make here on SmartPassiveIncome.com. We discuss the editorial proce...

25 Touko 201635min

SPI 214: How to Master Content Marketing with Neil Patel

SPI 214: How to Master Content Marketing with Neil Patel

#214: Neil Patel is back for another awesome episode, and this time he's sharing content marketing advice every single blogger should hear. We discuss the entire writing process from research to publi...

18 Touko 201637min

SPI 213: Gary Vaynerchuk on “Why Snapchat Matters”

SPI 213: Gary Vaynerchuk on “Why Snapchat Matters”

#213: This business mastermind, author, and host of The #AskGaryVee Show is here to teach me everything he knows about the explosive new social platform, Snapchat. We discuss strategies for managing y...

11 Touko 201624min

SPI 212: Inside a Coaching Call with Pat—Redesigning USA Weightlifting

SPI 212: Inside a Coaching Call with Pat—Redesigning USA Weightlifting

#212: In this episode, John Filippini joins me in a coaching call. We review his weightlifting business to determine how best to help it move forward. In this call, we discuss how to figure where to s...

4 Touko 201646min

SPI 211: How to Know What You Were Born To Do with Chris Guillebeau

SPI 211: How to Know What You Were Born To Do with Chris Guillebeau

#211: This week, it's my pleasure to introduce Chris Guillebeau, author of Born for This and inspiring role model for living a rewarding, purpose-driven life. We discuss side hustles, when to leave a ...

27 Huhti 201636min

SPI 210: How to Automate Your Business to Save Time and Make More Money with Dana Malstaff

SPI 210: How to Automate Your Business to Save Time and Make More Money with Dana Malstaff

#210: Joining me this week is the amazing Dana Malstaff, CEO and founder of Boss-Mom.com, a community that provides online resources and support for entrepreneurs who also happen to be moms. Dana shar...

20 Huhti 201643min

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