SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 203: How to Command Any Conversation, Meeting, or Interaction You Have with Michael Port

SPI 203: How to Command Any Conversation, Meeting, or Interaction You Have with Michael Port

#203: Michael Port is the author of Book Yourself Solid and the new Steal the Show, and he's a master of commanding conversations. Learn how to approach life's high stakes situations as performances a...

2 Maalis 201646min

SPI 202: How SPI Helped Zephan Blaxberg Make the Leap

SPI 202: How SPI Helped Zephan Blaxberg Make the Leap

#202: Zephan Blaxberg took a leap of faith, chased after his passion, and found himself achieving more success than he ever dreamed. Hear how Zephan found his first freelancing clients, and how he bre...

24 Helmi 201635min

SPI 201: How Chef Allison Schaaf Built a Newsletter-Based Business—The Story of PrepDish

SPI 201: How Chef Allison Schaaf Built a Newsletter-Based Business—The Story of PrepDish

#201: Allison Schaaf took something she loves—helping people create amazing meals in their own homes—and turned it into a sustainable online business. Hear how Allison built her newsletter-based busin...

18 Helmi 201632min

SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

#200: For my 200th episode, Todd Tresidder joins me to tell you all about the awesome power of content auditing. Learn why deleting content can help your search rankings, and how to identify which ite...

11 Helmi 201653min

SPI 199: The Marketing Effort Behind Will It Fly?

SPI 199: The Marketing Effort Behind Will It Fly?

#199: Will It Fly? has launched, and I want to introduce a few of the people who made its release such a success. I share how to create a book launch marketing schedule by working backwards, tips and ...

3 Helmi 201643min

SPI 198: Building a Book Launch “Street Team” (Plus Pre-Order)

SPI 198: Building a Book Launch “Street Team” (Plus Pre-Order)

#198: Meet Daniel Decker, the man behind the Will It Fly? launch team. Daniel shares how a launch team can help your next book or project get the attention it deserves and the method to use for recrui...

27 Tammi 201628min

SPI 197: Behind the Scenes of Writing Will It Fly?

SPI 197: Behind the Scenes of Writing Will It Fly?

#197: Today, I'm talking about the "why" and the "how" of writing my new book, Will It Fly? I share how I knew I'd stumbled onto the topic for my next book and the self-publishing strategies I used to...

20 Tammi 201640min

SPI 196: How to Level Up Your Life with Steve Kamb

SPI 196: How to Level Up Your Life with Steve Kamb

#196: Steve Kamb from Nerd Fitness joins me to talk about his new book, Level Up Your Life. Hear the story behind Steve's devoted, close-knit following, how he put his personality into his business, a...

13 Tammi 201651min

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