SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider
#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28 Elo 201940min
SPI 385: The Next BIG Thing for Marketers Is . . . Email
#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching your fans and how email (plus a few other tools) can help you get your message to the people who want to hear it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
21 Elo 201922min
SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers
#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small. I share lessons I've learned about engaging an audience on all mediums. Podcast show notes available here: https://www.smartpassiveincome.com/session384 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14 Elo 201921min
SPI 383: Income Report: How Much Did "Will It Fly?" Make?
#383: With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how Kindle Unlimited and Audible audiobooks can help your sales, and how much I made with foreign licensing rights. Podcast show notes available here: https://www.smartpassiveincome.com/session383 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
7 Elo 201937min
SPI 382: The Surprising Truth about How One (Self-Published) Author Sold Millions of Books
#382: Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins and how he developed his book's framework. Podcast show notes available here: https://www.smartpassiveincome.com/session382 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
31 Heinä 20191h 5min
SPI 381: Self-Publishing versus Traditional Publishing
#381: Thinking of publishing a book? Listen in on the pros and cons of self-publishing versus traditional publishing, hybrid publishing, and publishing tips! I discuss the costs involved and how your choice affects the editorial and marketing processes. Podcast show notes available here: https://www.smartpassiveincome.com/session381 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 Heinä 201938min
SPI 380: 5 Hard Truths About Writing and Publishing Books
#380: If you're thinking about writing and publishing a book, get your notepad out because here are the 5 hard truths about writing and publishing books today. In this episode, I cover the differences between self-publishing and more traditional models, why initial sales numbers aren’t everything, and how to think about your book as part of a larger goal. Podcast show notes available here: https://www.smartpassiveincome.com/session380 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
17 Heinä 201932min
SPI 379: How Books Increase Our Authority and Leadership with Azul Terronez
#379: Azul Terronez shares how books increase our authority and leadership, build our community, grow our business, and boost our opportunities. Podcast show notes available here: https://www.smartpassiveincome.com/session379 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10 Heinä 201955min
