SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley

SPI 424: The Antidote to Dry Marketing and Sales, with Ann Handley

#424: Ann Handley is a Wall Street Journal-bestselling author who helps businesses escape marketing mediocrity to ignite tangible results—and she's here to talk about how we can best portray our authentic selves to effectively market our brands. Learn why so many people are bad at marketing, an incredibly simple way to approach marketing that turns what most people do on its head, and whether likability is even that important. Podcast show notes available here: https://www.smartpassiveincome.com/session424 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(939)

SPI 768: Ditch the D Word—"Discounts"

SPI 768: Ditch the D Word—"Discounts"

#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to...

15 Maalis 202413min

SPI 767: The Honest YouTube Journey with Aprilynne Alter

SPI 767: The Honest YouTube Journey with Aprilynne Alter

#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? Which tactics get you more views and subscribers ri...

13 Maalis 202440min

SPI 766: How to Monetize Your Niche Podcast with Lauren Popish

SPI 766: How to Monetize Your Niche Podcast with Lauren Popish

#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand...

8 Maalis 202421min

SPI 765: The Path to Success without Burnout with Cal Newport

SPI 765: The Path to Success without Burnout with Cal Newport

#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. But is this the best way to produce great work? In...

6 Maalis 202438min

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you toward your goals every day. But what is the anatomy o...

1 Maalis 202425min

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining? This episode's for you. Are you curious about ho...

28 Helmi 202439min

SPI 762: How to Create More Content with David Ziembicki

SPI 762: How to Create More Content with David Ziembicki

#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Busines...

23 Helmi 202422min

SPI 761: The Best Communication Tips for Creators with Charles Duhigg

SPI 761: The Best Communication Tips for Creators with Charles Duhigg

#761 When we talk and truly connect with someone, our body responds in a powerful way. In fact, we are hardwired to love this feeling of being heard and understood! But how do we unlock and apply the ...

21 Helmi 202438min

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