SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

SPI 506: Generating Leads for the Rest of Us (The #1 Thing You Should Do)

#506 This week we spoke with Anthony Sarandrea, who gave us a lot of gold nuggets about generating leads online. But I know what some of you may be thinking: “I'm not even close to being able to do some of the things you talk about in that episode.” I still recommend listening to it, because we discuss an amazing approach to generating leads for your business. However, if you're just starting out, I want to point out one thing Anthony mentioned that's so important when you're starting to build your business because it makes everything else so much easier: before you start trying to generate leads, you need to know exactly what your target audience is going through. Hopefully, this won't be a foreign concept. But it bears repeating: everything else comes more easily when you know who your audience is. so how do you learn about them? Well, it's one thing to say, “I'm going to do some research, have conversations with people. I'll see what the forums are saying, put myself in people's shoes, and try to figure out what I can do to best serve them." That's a great start, and it'll definitely help. But it's just the first step. The next step is what I want to talk about today: becoming your target audience. Stick around and let's talk about what that looks like. Show notes and more at SmartPassiveIncome.com/session506.

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SPI 900: Why Superfans Are Still the Fastest Path to Success

SPI 900: Why Superfans Are Still the Fastest Path to Success

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That’s what I’m diving into for this special milestone episode! 900 sessions in, the...

5 Marras 202534min

SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for suc...

31 Loka 202533min

SPI 898: Business Tools I'm Using More than Anything Right Now

SPI 898: Business Tools I'm Using More than Anything Right Now

#898 Having the right tools for the job will transform your productivity. After trying out hundreds of them, I've finally unlocked the next-level tech stack that changed the game for me. Tune in for t...

29 Loka 202518min

SPI 897: Why We Need to Forget About Retirement

SPI 897: Why We Need to Forget About Retirement

We all know it’s smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's th...

22 Loka 202538min

SPI 896: If I Had to Start Over Again

SPI 896: If I Had to Start Over Again

#896 If I were starting over today, how would I build an audience and business from scratch? Someone asked me this question at my Card Party event in Seattle, and it really got me thinking. If you're ...

15 Loka 202527min

SPI 895: What's Working in Publishing Books Right Now

SPI 895: What's Working in Publishing Books Right Now

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious ba...

8 Loka 202527min

SPI 894: Becoming a Lifestyle Investor with Justin Donald

SPI 894: Becoming a Lifestyle Investor with Justin Donald

#894 Do you own your business, or does your business own you? As entrepreneurs, we're no strangers to long hours building our brands and serving others. But what if you could stop trading your time fo...

3 Loka 202545min

SPI 893: What's Working in Short Form Videos Right Now (A Crazy Update on my Experiment)

SPI 893: What's Working in Short Form Videos Right Now (A Crazy Update on my Experiment)

#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an...

1 Loka 202536min

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