SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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Jaksot(928)

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SPI 906: Easy Rules for Crafting Challenges That Convert

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SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

#905 Short-form video is dominating the internet. If you're sitting this one out and dismissing it as a passing trend, you're missing out on the easiest opportunity to generate views, build an audienc...

10 Joulu 202522min

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

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#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show ...

3 Joulu 202548min

SPI 903: An Update on LIFE Outside of Business (Turning 43)

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#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun...

26 Marras 202534min

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can foll...

19 Marras 202525min

SPI 901: How I Went Against My Own Advice and Got 1B+ Views

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#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was ...

12 Marras 202521min

SPI 900: Why Superfans Are Still the Fastest Path to Success

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#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That’s what I’m diving into for this special milestone episode! 900 sessions in, the...

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