SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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Jaksot(928)

SPI 868: Managing Energy and Expectations When Burnout Kicks In

SPI 868: Managing Energy and Expectations When Burnout Kicks In

#868 Are you feeling it too? With the New Year excitement starting to fade, April is about the time of year when burnout starts creeping in for many of us. Don't worry, this episode will get you back ...

30 Huhti 202537min

SPI 867: How to Build a 7-Figure Business in a Boring Industry (And Have Fun!) with Sam Vander Wielen

SPI 867: How to Build a 7-Figure Business in a Boring Industry (And Have Fun!) with Sam Vander Wielen

#867 Goals we work hard toward can turn out to be all wrong for us the moment we achieve them. In fact, it's easy to fall into this trap if we don't uncover our own definition of success and chase som...

23 Huhti 202535min

SPI 866: How to Get Better at Anything, Faster

SPI 866: How to Get Better at Anything, Faster

#866 To grow, we might have to stop relying on some of our strengths. This may sound counterintuitive, but sometimes the skills we've mastered become crutches that mask areas we're struggling in. So h...

16 Huhti 202530min

SPI 865: Why I Really Wrote Lean Learning (And a Sample Reading from the Book)

SPI 865: Why I Really Wrote Lean Learning (And a Sample Reading from the Book)

#865 Do you have a stream of ideas you've never put into practice? Are you stuck consuming information and accumulating knowledge without ever taking action? That's where most of us are these days. Le...

9 Huhti 202516min

SPI 864: From Content Chaos to Conversion Machine—The Approach Smart Creators Use

SPI 864: From Content Chaos to Conversion Machine—The Approach Smart Creators Use

#864 Most people get this wrong. In fact, I also missed this crucial content hack for years. When I finally figured it out, everything changed. How's that for a hook? If your posts, podcasts, videos, ...

2 Huhti 202525min

SPI 863: Storytelling Framework for Creators

SPI 863: Storytelling Framework for Creators

#863 Are you struggling to stand out as a creator and entrepreneur? If you're dealing with this, it might be because you're falling into the information trap. You're sharing valuable knowledge but not...

26 Maalis 202536min

SPI 862: The Easy Path to Start Making Money with John Hu

SPI 862: The Easy Path to Start Making Money with John Hu

#862 Beginner entrepreneurs often overcomplicate making money online. So much so that the complexity stops them from taking action. That doesn't have to be the norm, though. Tune in on today's episode...

19 Maalis 202528min

SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

#861 Not sure how to build authority in your niche? Listen in because today's episode is the definitive guide on becoming known, liked, and trusted. Most entrepreneurs get this wrong, so tune in to st...

12 Maalis 202532min

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