SPI 521: How to Build, Launch & Sell a Course Today with Jess Catorc

SPI 521: How to Build, Launch & Sell a Course Today with Jess Catorc

#521 It's one thing to create an online course. But it's a whole other thing to figure out how to get people interested in it. How do you get people to find your course? How do you launch it? Do you do a fireworks launch, or a fireplace launch? What do those two terms even mean? Well, we're going to talk about all of that and more today with one of my favorite people in the world: Jess Catorc. Jess was actually on the podcast before, over five and a half years ago, in session 229. Back then, she was a blogger, writer, and brand strategist who helped people with their websites. Now she's become one of the top people over at Teachable, where she co-leads creator launch initiatives. She was head of partnerships for a while, and she's one of the smartest people I know. Jess and I talk about all things online courses, like how the landscape has changed in the past five years, how to launch a course successfully today, how to know if your course content is actually working, and why community is such an important element of the online course experience. We have so many tips, strategies, and resources to share with you in this episode, including a very special project called the Creators Guild. I'm so excited to share this conversation with Jess, because she's just amazing. So, sit back, buckle up, and enjoy. Show notes and more at SmartPassiveIncome.com/session521.

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SPI 883: What's Working as a Podcaster Right Now

SPI 883: What's Working as a Podcaster Right Now

#883 Podcasting is changing fast. From video to new discovery tools, finding and growing an audience can happen quicker than ever. But how do you take advantage of this opportunity and stand out among...

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SPI 882: What's Working on YouTube Right Now

SPI 882: What's Working on YouTube Right Now

#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators are...

6 Elo 202529min

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! ...

30 Heinä 202541min

SPI 880: The ONE & ONLY Marketing Strategy that Matters

SPI 880: The ONE & ONLY Marketing Strategy that Matters

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and ...

23 Heinä 202533min

SPI 879: Are Online Courses Dead? with Matt Gartland

SPI 879: Are Online Courses Dead? with Matt Gartland

#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partn...

16 Heinä 202521min

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to mo...

9 Heinä 202519min

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusi...

2 Heinä 202541min

SPI 876: Life After Publishing a Book (1 Week Later)

SPI 876: Life After Publishing a Book (1 Week Later)

#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting t...

25 Kesä 202525min

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