SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should you avoid using any extras at all? How do you determine and market the total value of your offer? Join me to find out! Show notes and more at SmartPassiveIncome.com/session776.

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Jaksot(1005)

SPI 951: The Legal Risks of Running a Business and How to Protect Yourself

SPI 951: The Legal Risks of Running a Business and How to Protect Yourself

#951 When I took over SPI, Pat told me that one of the secrets to his success was staying curious. And that's actually a great approach to entrepreneurship! With "play" as my word of the year for 2026...

14 Loka 32min

Building a Business on Pinterest and Collabs with Nadalie Bardo

Building a Business on Pinterest and Collabs with Nadalie Bardo

MM #002 Have you ever crunched the numbers on a traditional job and realized it would never get you to the lifestyle you want? Like, sometimes the math just ain't mathing. If you're like many of us, t...

12 Loka 43min

Can I Earn More with Flash Sales and Discounts?

Can I Earn More with Flash Sales and Discounts?

Al #019 If you lean into having fun running your business, you'll see results. That's why "playful" has been my word of the year for 2026. And maybe one of the best examples of how I've applied this m...

9 Loka 12min

SPI 950: How to Run a $10K+ Sold-Out Group Coaching Program

SPI 950: How to Run a $10K+ Sold-Out Group Coaching Program

#950 Right now, you likely have the smallest audience you'll ever have. And while I hope you're constantly getting more followers, ask yourself: Why are you starting your business with a product that ...

7 Loka 47min

Is the SPI Community Worth It? (Welcome to Monday Members!)

Is the SPI Community Worth It? (Welcome to Monday Members!)

Most entrepreneurship advice assumes you already have clarity around what you want to pursue. But that's not the starting point for most people. Like many, you might get stuck before you even find a b...

5 Loka 57min

How Do I Re-Engage My Cold Subscribers?

How Do I Re-Engage My Cold Subscribers?

AL #018 Re-engaging cold subscribers is super doable! Today, I'll share a 14-day strategy to help you do just that. But here's the thing. Building an engaged email list starts with not being afraid to...

2 Loka 9min

SPI 949: Superfans and the Future of SPI

SPI 949: Superfans and the Future of SPI

Hey, it's Pat here! Even before selling SPI, logging into Liz's community for an online event was absolutely eye-opening for me. The vibe in there was just something else. It blew me away! Immediately...

30 Syys 46min

How Do I Use Videos in My Newsletter?

How Do I Use Videos in My Newsletter?

AL #017 There's a fear among email marketers that adding videos to newsletters hurts deliverability. While there's some truth to that, we still have powerful workarounds at our disposal. If anything, ...

25 Syys 8min

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