Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales
The CMO Podcast16 Loka 2024

Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben’s Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg’s spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain.

Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Jennifer Sey (Levis) | Leadership During Crisis

Jennifer Sey (Levis) | Leadership During Crisis

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in ...

21 Syys 202036min

ANA Roundtable!

ANA Roundtable!

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sust...

16 Syys 20201h 3min

Adam Petrick (Puma) | Leadership During Crisis

Adam Petrick (Puma) | Leadership During Crisis

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conv...

14 Syys 202033min

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service.Andrea talks to Jim...

9 Syys 202056min

Maryam Banikarim (Nextdoor) | Leadership During Crisis

Maryam Banikarim (Nextdoor) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, ...

7 Syys 202024min

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketi...

2 Syys 202046min

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s...

31 Elo 202013min

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and ...

26 Elo 202052min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia