#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

Jaksot(511)

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

Send a text Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vi...

11 Joulu 202418min

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

Send a text Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. Accordin...

9 Joulu 202416min

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

#405: Loyalty360 Loyalty Live | Shamba Schmidt, Epsilon

Send a text In our latest edition of Loyalty Live, Loyalty360, speaks with Shamba Schmidt, Vice President, Solution Consulting at Epsilon. As a global marketing and data technology company known for i...

19 Marras 202417min

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program

Send a text Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 ...

18 Marras 202424min

#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

Send a text Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and ...

12 Marras 202415min

#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

Send a text The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback. Piada Italian Street Food, known for its fresh Italian-inspired menu, ha...

23 Loka 202422min

#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group

#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group

Send a text Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech s...

15 Loka 202424min

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