Ethics, Social Media, and Plastic Surgery
Plastic Surgery Practice9 Helmi 2023

Ethics, Social Media, and Plastic Surgery

In this podcast, Alexander Zuriarrain, MD, FACS, joins Plastic Surgery Practice Co-Chief Editors Keri Stephens and Alison Werner to talk about ethics in plastic surgery—a subject Zuriarrian recently wrote about for Plastic Surgery Practice. The three discuss how social media and the way plastic surgeons are using it are raising some ethical questions. Zuriarrian—a board-certified plastic surgeon and owner of Zuri Plastic Surgery in Miami—talks about how he’s seeing plastic surgeons post altered and airbrushed images on social media platforms like Instagram and TikTok and how these posts raise concerns. He talks about how photos showcasing certain procedures are more easy to manipulate and give patients unrealistic expectations. When it comes down to it, Zuriarrian contends that this is one of the reasons patients should search out board-certified plastic surgeons. He points out that the American Board of Plastic Surgery certification process is not just about how good a surgeon’s technique is, but also about ethical behavior—and that includes the ethics around their marketing practices. Zuriarrian specifically points to board guidance on website content and how images are used to illustrate procedures. The fact is social media is a whole new frontier and there are ethical issues that need to be addressed. And while the conversation has started around the responsibilities of board-certified plastic surgeons, it’s going to take time to create guidelines. In the meantime, Zuriarrian reminds listeners of the four guiding principles of medical ethics and talks about why it’s important as a plastic surgeon to look to one’s conscience and always focus on what is in the best interest of the patient. PSP

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Growth Strategies for Medical Aesthetics Practices, Part 5: Accountability and Intentional Growth – Bringing It All Together

Growth Strategies for Medical Aesthetics Practices, Part 5: Accountability and Intentional Growth – Bringing It All Together

Host: Alison Werner Guest: Terri Ross, Practice Management ExpertEpisode Overview:In the fifth and final episode of our podcast series on growth strategies for medical aesthetic practices, Alison Wern...

18 Joulu 202412min

Growth Strategies for Medical Aesthetics Practices, Part 4: Embracing Artificial Intelligence

Growth Strategies for Medical Aesthetics Practices, Part 4: Embracing Artificial Intelligence

Host: Alison Werner Guest: Terri Ross, Practice Management ExpertEpisode Overview:In the fourth episode of our podcast series on growth pathways for medical aesthetic practices, Alison Werner and Terr...

18 Joulu 202415min

Growth Strategies for Medical Aesthetics Practices, Part 3: Integrating Wellness – Expanding Growth Opportunities Beyond Surgery

Growth Strategies for Medical Aesthetics Practices, Part 3: Integrating Wellness – Expanding Growth Opportunities Beyond Surgery

Host: Alison Werner Guest: Terri Ross, Practice Management ExpertEpisode Overview:In the third episode of our podcast series on growth pathways for medical aesthetic practices, Alison Werner and Terri...

18 Joulu 202422min

Growth Strategies for Medical Aesthetics Practices, Part 2: Harnessing the Weight Loss Craze – Turning a Trend into Long-Term Growth

Growth Strategies for Medical Aesthetics Practices, Part 2: Harnessing the Weight Loss Craze – Turning a Trend into Long-Term Growth

Host: Alison WernerGuest: Terri Ross, Practice Management ExpertEpisode Overview:In the second episode of our podcast series on growth pathways for medical aesthetic practices, Alison Werner and Terri...

18 Joulu 202413min

Growth Strategies for Medical Aesthetics Practices, Part 1: The State of the Industry

Growth Strategies for Medical Aesthetics Practices, Part 1: The State of the Industry

Host: Alison Werner Guest: Terri Ross, Practice Management ExpertEpisode Overview:In the kickoff episode of our special five-part podcast series on growth strategies for medical aesthetic practices, h...

18 Joulu 202415min

Plastic Surgery & Aesthetic Procedures with the Younger Patient

Plastic Surgery & Aesthetic Procedures with the Younger Patient

In this episode of the Plastic Surgery Practice podcast, host Alison Werner interviews Babak Azizzadeh, MD, FACS, a double board-certified facial plastic and reconstructive surgeon and director of the...

7 Kesä 202420min

How Clinically Backed Skincare Can Grow Your Practices, Procedure Results and ROI

How Clinically Backed Skincare Can Grow Your Practices, Procedure Results and ROI

IntroductionIn a recent episode of the Plastic Surgery Practice Podcast, hosts Alison Werner and Keri Stephens welcomed Stuart Mohr, Vice President of Marketing and Clinical at Jan Marini Skin Researc...

23 Touko 202442min

Skincare for Your Practice: Defenage

Skincare for Your Practice: Defenage

In this episode, Dr Gregory Keller, a board-certified facial plastic surgeon with offices in Beverly Hills and Santa Barbara, Calif, and full clinical professor and member of the medical staff at UCLA...

9 Marras 202323min

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