Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts? (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better? (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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Google Organic and Paid CTRs Hit New Lows

Google Organic and Paid CTRs Hit New Lows

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications...

13 Helmi 202518min

Why People Are Melting Down Over DOGE

Why People Are Melting Down Over DOGE

In episode #2915, Eric Siu and Neil Patel discuss the recent uproar surrounding DOGE and its implications for American taxpayers. The discussion shifts to Elon Musk's business decisions, including the...

12 Helmi 202522min

This AI Will Predict Your Future Success

This AI Will Predict Your Future Success

In episode #2914, Eric Siu and Neil Patel discuss the capabilities and limitations of AI in predicting personal success and making business decisions. They explore how AI can analyze personal metrics,...

11 Helmi 202526min

The unusual way we give feedback at our companies

The unusual way we give feedback at our companies

In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance be...

7 Helmi 202517min

How Neil and Eric Would Go About Building Their Personal Brand in Today's World

How Neil and Eric Would Go About Building Their Personal Brand in Today's World

In episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development.  Don’t ...

6 Helmi 202521min

The First 1-Person $1 Billion Company

The First 1-Person $1 Billion Company

In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of ...

5 Helmi 202523min

DeepSeek's $6M Training Headline Was Fake Marketing

DeepSeek's $6M Training Headline Was Fake Marketing

In episode #2910, Eric Siu and Neil Patel discuss the launch of DeepSeek, a Chinese AI model, and the misleading headlines surrounding its training costs. They explore the competitive landscape of AI,...

4 Helmi 202524min

What Eric Learned Through 100 ABM Calls

What Eric Learned Through 100 ABM Calls

In episode #2909, Eric Siu and Neil Patel discuss the current state of Account-Based Marketing (ABM), the challenges faced by companies in this space, the integration of AI in business processes and t...

31 Tammi 202522min

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