Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts? (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better? (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

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96% of sites ranking in top 10 have 1000+ links

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