CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
Grit29 Kesä 2020

CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture

In this episode of Go to Market Grit, Obsidian Security CRO and sales veteran Bob Kruse shares his thoughts on culture, and how it impacts sales teams. Bob and Joubin discuss why having a strong culture is critical in sales, as well as the benefits of deploying a multifaceted channel program.


In this episode of Go to Market Grit, we cover:

  • Why having a strong culture on your sales team can serve as a competitive advantage — and why it needs to be treated as a top-down initiative.
  • Why it’s important to prioritize transparency, integrity, trust, and authenticity in sales.
  • Viewing sales as a team sport — and why reps need to work together as a single unit.
  • How inclusivity, and bringing different types of employees into the sales process like engineers can be beneficial to the company and help to achieve common goals.
  • Tips for improving your odds of success when hiring, such as being completely comfortable with prospects and prioritizing referrals and recommendations.
  • Tips for keeping sales teams motivated, yet working hard and in touch with reality — and why complacency is death.
  • Bob’s thoughts on the channel — including how it’s changed due to SaaS, and how a multi-faceted channel program can help sales teams expand and grow, and open new doors.



Links

Jaksot(278)

Bret Taylor’s Journey Leading Salesforce, Sierra & OpenAI

Bret Taylor’s Journey Leading Salesforce, Sierra & OpenAI

Over the past two decades, Bret Taylor has quietly helped shape the arc of Silicon Valley.From co-creating Google Maps to steering Facebook, Salesforce, and OpenAI, he’s been behind some of the most c...

2 Kesä 20251h 29min

Inside Aurora’s Push to Make Autonomous Trucking Real | Chris Urmson

Inside Aurora’s Push to Make Autonomous Trucking Real | Chris Urmson

Chris Urmson has spent the last 20 years pushing the limits of autonomous driving—first at Carnegie Mellon’s DARPA Grand Challenge team, then as co-founder of Google’s self-driving car project, now Wa...

26 Touko 20251h 30min

From Scaling Cisco to Seeding AI: John T. Chambers on Speed, Strategy, and Reinvention

From Scaling Cisco to Seeding AI: John T. Chambers on Speed, Strategy, and Reinvention

John Chambers led Cisco through the rise of the internet—transforming it into the world’s most valuable company at its peak.On this week’s Grit, the former Cisco CEO unpacks how he scaled the business...

19 Touko 20251h 27min

How Matt Murphy Made Marvell Essential to AI and Cloud

How Matt Murphy Made Marvell Essential to AI and Cloud

Matt Murphy transformed Marvell from a broad-based chip supplier into a $100B data infrastructure leader—powering the rise of AI, cloud, 5G, and custom silicon.On this week’s Grit, the Marvell CEO sha...

12 Touko 20251h 25min

HubSpot CEO on the Future of SaaS, AI, & Leading Through Change

HubSpot CEO on the Future of SaaS, AI, & Leading Through Change

From a 350-square-foot home in South India to leading HubSpot, a $30B CRM powerhouse, Yamini Rangan’s journey is nothing short of remarkable. In this episode, Yamini shares how she’s guiding HubSpot t...

5 Touko 20251h 17min

From White House to Wall Street: David Rubenstein

From White House to Wall Street: David Rubenstein

David Rubenstein helped pioneer modern private equity—building The Carlyle Group into a $400B global investment firm from a modest D.C. office and a relentless fundraising streak. But beyond PE, his l...

28 Huhti 20251h 11min

No Reset Button: Reinventing Amplitude in a Post-AI World (Spenser Skates)

No Reset Button: Reinventing Amplitude in a Post-AI World (Spenser Skates)

Amplitude helped define the modern analytics stack, powering digital products with deep behavioral insights. But in a world shifting toward agentic interfaces and vertically integrated AI, even a cate...

21 Huhti 20251h 17min

Flexport’s Third Act: Winning in a Broken Global Trade System

Flexport’s Third Act: Winning in a Broken Global Trade System

Flexport was a breakout success—reimagining global trade with tech at its core. But when the freight market cooled and efficiency overtook service, things started to unravel. Founder Ryan Petersen ste...

14 Huhti 20251h 43min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rahapuhetta
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-laakispodi
sijoituspodi
rss-porssipuhetta
rss-markkinointitrippi
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
rss-inderes