CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
Grit29 Kesä 2020

CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture

In this episode of Go to Market Grit, Obsidian Security CRO and sales veteran Bob Kruse shares his thoughts on culture, and how it impacts sales teams. Bob and Joubin discuss why having a strong culture is critical in sales, as well as the benefits of deploying a multifaceted channel program.


In this episode of Go to Market Grit, we cover:

  • Why having a strong culture on your sales team can serve as a competitive advantage — and why it needs to be treated as a top-down initiative.
  • Why it’s important to prioritize transparency, integrity, trust, and authenticity in sales.
  • Viewing sales as a team sport — and why reps need to work together as a single unit.
  • How inclusivity, and bringing different types of employees into the sales process like engineers can be beneficial to the company and help to achieve common goals.
  • Tips for improving your odds of success when hiring, such as being completely comfortable with prospects and prioritizing referrals and recommendations.
  • Tips for keeping sales teams motivated, yet working hard and in touch with reality — and why complacency is death.
  • Bob’s thoughts on the channel — including how it’s changed due to SaaS, and how a multi-faceted channel program can help sales teams expand and grow, and open new doors.



Links

Jaksot(278)

#221 CEO & Chairman Sony Pictures, Tony Vinciquerra: Into the Fire

#221 CEO & Chairman Sony Pictures, Tony Vinciquerra: Into the Fire

Guest: Tony Vinciquerra, outgoing CEO of Sony PicturesTony Vinciquerra never planned to get into the entertainment business, let alone to become one of the most powerful people in Hollywood. After sev...

16 Joulu 20241h 8min

#220 Former CEO Amazon Worldwide Consumer, Jeff Wilke: Exponential

#220 Former CEO Amazon Worldwide Consumer, Jeff Wilke: Exponential

Guest: Jeff Wilke, former CEO of Amazon Worldwide Consumer and chairman of Re:Build ManufacturingJeff Wilke worked more than 20 years at Amazon, overseeing the million-person team that speedily gets p...

9 Joulu 20241h 15min

#219 CEO Tanium, Dan Streetman: Critical Responsibility

#219 CEO Tanium, Dan Streetman: Critical Responsibility

Guest: Dan Streetman, CEO of TaniumA graduate of West Point who served in Iraq combat operations, Tanium CEO Dan Streetman can’t help but compare his business career to his military experience. Unders...

2 Joulu 20241h 4min

#218 CEO Etsy, Josh Silverman: Second Acts

#218 CEO Etsy, Josh Silverman: Second Acts

Guest: Josh Silverman, CEO of EtsyWhen Josh Silverman joined the board of Etsy, he had one condition: “Don’t ask me to the be the CEO.” And technically, they didn’t ask. One day, he got a phone call i...

25 Marras 20241h 9min

#217 CEO & Co-Founder Codeium, Varun Mohan w/ Leigh Marie Braswell: Limitless

#217 CEO & Co-Founder Codeium, Varun Mohan w/ Leigh Marie Braswell: Limitless

Guests: Varun Mohan, CEO & Co-Founder of Codeium; and Leigh Marie Braswell, partner at Kleiner Perkins“A lot of people are really bad at knowing what good is,” says Codeium CEO Varun Mohan. Specifical...

18 Marras 20241h

#216 Founder Khan Academy, Sal Khan: Dangerously Curious

#216 Founder Khan Academy, Sal Khan: Dangerously Curious

Guest: Sal Khan, founder of Khan AcademyAI is poised to change nearly every business, but few are changing as quickly as education. And Sal Khan, who has spend more than a decade manually creating mor...

11 Marras 202446min

#215 COO Rippling Matt MacInnis: Learn the Engine

#215 COO Rippling Matt MacInnis: Learn the Engine

Guest: Matt MacInnis, COO of RipplingOne of the most important things a non-founder can do, says Rippling COO Matt MacInnis, is to learn how to operate in the context of the company they’re joining. H...

4 Marras 20241h 5min

#214 Former CEO Hulu & WarnerMedia Jason Kilar: No Labels

#214 Former CEO Hulu & WarnerMedia Jason Kilar: No Labels

Guest: Jason Kilar, former CEO & co-founder of Hulu and former CEO of WarnerMediaWhen Jason Kilar was a child, he was obsessed with Walt Disney — not just as a filmmaker or the creator of Disneyland, ...

28 Loka 20241h 30min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
taloudellinen-mielenrauha
rss-h-asselmoilanen
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-inderes
rss-myyntipodi
rss-savessa