CRO Flexport, Will Urban: Streamlining Global Trade With Revolutionary Technology
Grit1 Helmi 2021

CRO Flexport, Will Urban: Streamlining Global Trade With Revolutionary Technology

Global trade is as complex as it is essential to worldwide economic stability. From organizing freight shipped through the air or over oceans, to customs and other governmental red tape, there’s a lot for businesses to worry about when it comes to world commerce.

Just take it from Will Urban, Chief Revenue Officer of the freight forwarding company Flexport — a business creating cutting-edge technology that has changed the way organizations visualize their supply chain by digitizing data to drive greater efficiency and profit.

In this episode of Go to Market Grit, Joubin and Will talk about how Flexport is disrupting the freight forwarding industry, what the company’s go-to-market engine looks like, and why Will believes relationship building is important for salespeople.

In this episode, we cover:

  • The ways freight forwarding and logistics companies manage world commerce, why global trade is so complex, and how Will began working in the industry. (2:28)
  • What Will learned from taking a sabbatical from work — and how his time off led to his current job as Chief Revenue Officer of Flexport. (11:32)
  • How Flexport is streamlining global trade with technology that makes it easier for customers to see and interact with freight data from across the world. (20:00)
  • Will’s go-to-market strategy for Flexport and why he thinks sales in the shipping and freight forwarding industry is unique to other fields. (31:05)
  • Why domain expertise matters for shipping and freight forwarding industry salespeople. (34:43)
  • The benefits that Will and Joubin see to building long-term relationships with customers. (39:04)
  • How Will defines grit. (49:36)

Links:

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#216 Founder Khan Academy, Sal Khan: Dangerously Curious

#216 Founder Khan Academy, Sal Khan: Dangerously Curious

Guest: Sal Khan, founder of Khan AcademyAI is poised to change nearly every business, but few are changing as quickly as education. And Sal Khan, who has spend more than a decade manually creating more than 7,000 educational videos, says that’s a good thing. He’s encouraged Khan Academy to focus on “disrupt[ing] ourselves ... more than almost any other organization that I know of.” The reason is backed up by the data: Personalized tutors — designed to help students achieve mastery in a subject, but previously thought to be unscalable — could shift the educational bell curve “significantly to the right,” Sal says.Chapters:(00:52) - John and Ann Doerr (05:20) - Khan Academy’s origins (07:42) - What it is now (12:43) - Emotional fortitude (15:25) - Generating revenue (19:36) - The two-sigma “problem” (21:31) - OpenAI and Sam Altman (24:47) - What AI can do (27:56) - Cheating and other fears (30:06) - Video production (34:08) - Standardized tests (38:36) - AI tutors’ tone (40:22) - Not leaving the closet (43:20) - Who Khan Academy is hiring (45:58) - What “grit” means to Sal Mentioned in this episode: Nasdaq, Dan Wohl, Vedic and Buddhist literature, Microsoft, Benjamin Bloom, ChatGPT, the Turing Test, Greg Brockman, Donald Trump, Bing Chat and Sydney, Khanmigo, the SAT and ACT, Schoolhouse.world, Craig Silverstein and Google, John Resig and jQuery, and Angela Duckworth.Links:Connect with SalTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

11 Marras 202446min

#215 COO Rippling Matt MacInnis: Learn the Engine

#215 COO Rippling Matt MacInnis: Learn the Engine

Guest: Matt MacInnis, COO of RipplingOne of the most important things a non-founder can do, says Rippling COO Matt MacInnis, is to learn how to operate in the context of the company they’re joining. His CEO, Parker Conrad, “spikes” in certain skill areas, and the rest of the executive team needs to maximize his ability to thrive while “taking care of the rest of it.” Matt likened the work to being a hobbyist airplane pilot, who can’t get a license without knowing all the minute details about their plane’s engine and aerodynamics. “You can’t be a good pilot if you don’t understand the engine, because if something goes wrong, you want to be able to troubleshoot it,” he says. “An executive coming in to fly your airplane better learn the engine.”Chapters:(01:08) - Telling Rippling’s story (04:27) - Founding & failing at Inkling (09:30) - Different types of hard (13:55) - Discipline and stamina (15:22) - Meeting with Steve Jobs (19:20) - Definitely, give up! (22:29) - Product-market fit (27:15) - Founders and culture (33:24) - Executive instincts (36:06) - Talent Signal and AI (40:06) - 150 former founders (44:08) - Zero to one projects (48:06) - The failure of Silicon Valley Bank (55:25) - Routines and discipline (59:37) - Disagreeing with Parker (01:02:25) - Who Rippling is hiring (01:03:37) - What “grit” means to Matt Mentioned in this episode: Parker Conrad, London Breed, Apple, Sequoia Capital, Sapphire Ventures, Tenaya Capital, digital textbooks on iPad, Oricom, Netscape, Peter Cho, Eddy Cue, John Couch, iBooks, Slack, Airbnb, Paul Graham, Brian Chesky, “founder mode,” Larry Ellison, Ivan Zhao and Notion, Intel and ARM, Salesforce, United Airlines, LLMs, GitHub, DocuCharm, Peter Thiel, Mamoon Hamid, Expensify, Navan, Costco, Comcast, HBO’s Silicon Valley, Jensen Huang and NVIDIA, and Taylor Swift.Links:Connect with MattLinkedInTwitterConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

4 Marras 20241h 5min

#214 Former CEO Hulu & WarnerMedia Jason Kilar: No Labels

#214 Former CEO Hulu & WarnerMedia Jason Kilar: No Labels

Guest: Jason Kilar, former CEO & co-founder of Hulu and former CEO of WarnerMediaWhen Jason Kilar was a child, he was obsessed with Walt Disney — not just as a filmmaker or the creator of Disneyland, but as an entrepreneur. He started his career at the Walt Disney Company (where else?) but then got his first opportunity to help build something new when a young startup entrepreneur from Seattle visited his business school classroom. Most of Jason’s classmates predicted the failure of this startup, Amazon.com, which elicited “this awesome laugh, the Jeff Bezos trademark laugh.” How a leader reacts to criticism or doubts, Jason learned, says a lot about their conviction and intelligence.Chapters:(01:08) - Bing Gordon and John Doerr (04:11) - Warner Bros. (06:12) - Walt Disney (11:10) - Working at Disney (14:32) - What makes it special (18:31) - Meeting your heroes (20:06) - “Walt’s folly,” Disneyland (22:45) - Harvard and Amazon (25:09) - Meeting Jeff Bezos (29:10) - “Help people understand Amazon exists” (33:25) - Amazon’s culture (38:07) - What Warner Bros. makes (40:55) - Obscurity and relevance (45:53) - Feeling the lows (50:09) - Launching Hulu (53:36) - NewCo or ClownCo? (59:13) - Over-communication (01:03:14) - The future of TV memo (01:06:46) - Innovator’s dilemma (01:08:57) - No labels (01:14:04) - Unfinished business (01:16:22) - Staying present (01:20:26) - The theatrical window (01:26:19) - What’s next? Mentioned in this episode: Amazon, The Matrix, Star Wars: A New Hope, Disney World, Diane Disney Miller, Honey, I Shrunk the Kids, Michael Eisner, Universal Studios and Harry Potter, Disney University, Jeffrey Rayport, Barnes & Noble, Joel Spiegel, David Risher, Joy Covey, Garry Trudeau and Doonesbury, Andy Jassy, Brian Birtwistle, Jim Kingsbury, Vessel and Verizon, HBO, Friends, Hogwarts Legacy, Sony, Netflix, NBCUniversal, Paramount, AT&T, Discovery, Richard Tom, Kara Swisher, Fox, YouTube and Google, Saturday Night Live, Peter Chernin, Jeff Zucker, Bob Iger, Andy Rachleff and Benchmark, CBS, Miracle on 34th Street, Marissa Mayer and Yahoo, Rony Abovitz and Magic Leap, House of the Dragon and Industry, Dune, Christopher Nolan, and the TSA.Links:Connect with JasonTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

28 Loka 20241h 30min

#213 CEO & Co-Founder Loom Joe Thomas w/ Ilya Fushman: After the Exit

#213 CEO & Co-Founder Loom Joe Thomas w/ Ilya Fushman: After the Exit

Guests: Joe Thomas, CEO and co-founder of Loom; and Ilya Fushman, partner at Kleiner PerkinsLoom CEO Joe Thomas had a lot of things to think about before he sold his company to Atlassian for $975 million: The impact an acquisition might have on the product, how to keep the Loom brand alive, the risk of remaining independent... but it wasn’t until after the deal was announced that he really understood what it meant for his team. “I didn't know how emotional it'd be for me,” Joe says. “All of the Loom employees, current and former, that reached out when this was announced, they did their calculation and they're like, ‘Oh my God.’ That, to me, was the most emotionally transformative part of the process. I didn't fully recognize what that would be like, on the individual front.”Chapters:(01:34) - The Atlassian acquisition (05:25) - The bittersweet moment (08:15) - Transforming Loom (13:30) - Ilya’s perspective (18:04) - Life-changing (22:55) - Doing it again (25:00) - Loom’s early days (28:26) - The Series A (32:33) - Turning on monetization (35:37) - The Series B (37:05) - Loom AI (43:13) - Revenue orientation (48:18) - The acquisition landscape (52:27) - Working inside Atlassian (54:04) - Atlanta tech (55:00) - Who Atlassian is hiring (55:24) - What “grit” means to Joe Mentioned in this episode: Wilson Sonsini, Vinay Hiremath, Andrew Reed and Sequoia Capital, Zoom, Mike Cannon-Brookes, Shahed Khan, COTU Ventures, Andreessen Horowitz, Scott Farquhar, the Lindy Effect, SVB, Google Chrome, Dropbox, Slack, Snapchat, HubSpot, the Van Westendorp Price Sensitivity Meter, Dylan Field and Figma, Atlassian Rovo, Palo Alto Networks, Salesforce, and Garrett Langley and Flock Safety.Links:Connect with JoeLinkedInTwitterConnect with IlyaTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

21 Loka 202457min

#212 Founder Magic Leap & SynthBee Rony Abovitz: Underdog

#212 Founder Magic Leap & SynthBee Rony Abovitz: Underdog

Guest: Rony Abovitz, founder & CEO of SynthBeeSynthBee CEO Rony Abovitz grew up “really believing” in Star Wars and the idea that there could be benevolent, artificially intelligent beings like R2-D2 and C-3PO.“It wasn't a dystopian vision of the future,” he says. “It wasn't HAL from 2001.  It wasn't the Terminator. It wasn't Skynet.  It was this kind of friendly, empathetic, more utopian vision.” George Lucas himself told Rony to tone it down and not “take it so literally” — but he was undeterred. The way he describes today’s leading AI powers sounds like an idealistic Rebel conceptualizing the Evil Empire.“You’ve got companies that receive massive funding that want to take all the data in the world ... I feel that's a massive mistake,” Rony says. “We become serfs. They become the Lords. They become the Kings. I'm completely opposed to that. So I started to imagine for SynthBee what is a different form of computing intelligence, one that could help us, but have much more safety [and] human centrism.”Chapters:(01:12) - Fundraising (02:27) - Meeting John Doerr (07:05) - The Beast (10:06) - Unfinished business (11:47) - Apple and Meta (15:20) - The COVID-19 pandemic (21:12) - “Investors panicked” (25:28) - Shaquille O’Neal vs. digital Shaq (29:43) - Magic Leap alumni (32:45) - Financial outcomes (38:27) - Peggy Johnson (40:27) - “A weird version of hell” (44:08) - A strange intro to Google (50:42) - Larry Page and Sergey Brin (54:27) - Founder voting power (01:00:40) - Mako Surgical (01:03:04) - The 9/11 term sheet (01:06:40) - The worst pitch ever (01:09:55) - The 2008 IPO (01:16:15) - Selling to Stryker (01:18:30) - What is SynthBee? (01:26:44) - Humility in tech (01:31:44) - Who SynthBee is hiring Mentioned in this episode: Scott Hassan, Bing Gordon, Chewy, Mary Meeker, Suitable Technologies and Beam, NASA, Mark Zuckerberg, Matthew Ball, NTT Docomo, Blade Runner, Wired Magazine, CES, Dow Jones, Tesla, Zoom, OpenAI and Anthropic, Adam Silver and the NBA, John Monos, the Apple Vision Pro, Madden NFL, McLaren, Satya Nadella and Microsoft, the HoloLens, Godzilla and King Kong, Willow Garage and ROS, Trading Places, Z-KAT, Frederic Moll, John Freund, Christopher Dewey, John and Christine Whitman, Sycamore Ventures, Andy Bechtelstein, JP Morgan and Morgan Stanley, Kevin Lobo, Muhammad Ali, Star Wars and George Lucas, Yuval Noah Harari, and Infosys.Links:Connect with RonyLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

14 Loka 20241h 34min

#211 CEO & Co-Founder Klarna, Sebastian Siemiatkowski: Country Cousin

#211 CEO & Co-Founder Klarna, Sebastian Siemiatkowski: Country Cousin

Guest: Sebastian Siemiatkowski, CEO and co-founder of KlarnaLiving and working in Stockholm, Klarna CEO Sebastian Siemiatkowski thinks a lot about how he’s perceived in Silicon Valley: “I feel like here I am, I am the small, country cousin from Sweden.” And on top of that, he knew that someone like Sam Altman wouldn’t initially think of a European banking startup as an ideal partner for OpenAI — so, he made up an excuse to fly to San Francisco and meet with Altman. “I felt like, OK, this is going to be the busiest man in the world very soon,” Sebastian recalls. “When I first booked it with Sam, I think I got three hours in his calendar. By the time I arrived in San Francisco, it was down to 30 minutes.”Chapters:(01:02) - Workday and Salesforce (06:01) - Rolling your own (08:45) - AI-driven customer service (15:33) - Automation at scale for business (19:28) - The Toyota way (23:40) - Sam Altman (25:36) - Playing offense (28:25) - Reinventing Klarna (31:44) - The startup journey (35:37) - Common equity (39:28) - Champions League (42:24) - Hype cycles (47:35) - Sebastian’s father (52:28) - Control and stability (57:23) - Comfort zone vs. stretch zone (01:02:27) - Creating resilience (01:06:23) - Why Klarna isn’t hiring Mentioned in this episode: OpenAI, Seeking Alpha, Slack, Workday, ChatGPT, Stripe, CRMs, Mark Benioff, Twitter, Anthropic, Waymo, Devin AI, the Collison brothers and Stripe, Pieter van der Does and Adyen, Daniel Ek and Spotify, General Atlantic, DST Global, Anton Levy, Michael Moritz, Sequoia Capital, Niklas Adalberth, PayPal, CNBC, “Under Pressure” by Queen, Boris Johnson, Elon Musk, Google, Sam Walton, Made in America, Nina Siemiatkowski, and Snoop Dogg.Links:Connect with SebastianTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

7 Loka 20241h 9min

#210 CEO & Co-Founder Huntress Kyle Hanslovan w/ Ev Randle: Deep Roots

#210 CEO & Co-Founder Huntress Kyle Hanslovan w/ Ev Randle: Deep Roots

Guest: Kyle Hanslovan, CEO & co-founder of Huntress; and Ev Randle, partner at Kleiner PerkinsTalk is cheap, says Huntress CEO Kyle Hanslovan: “I learned real early on that integrity is like one of the very few things, if not the only thing, you can't buy.” En route to Huntress’ current status as a $1.5 billion firm with $100 million in ARR, he took a long time to hire new execs, or partner with VC firms.Indeed, Kleiner Perkins partner Ev Randle recalls the deliberation Hanslovan underwent before signing KP’s term sheet. “It's pretty rare for a founder's diligence process on you to increase your conviction on them and the business that they're building,” he says. “You just saw that the effort extended across to so many different places and so many details that it's typically not.”Chapters:(01:03) - Learning how things work (03:31) - Default trusting (05:07) - Over-sharing (10:50) - Kyle’s leadership style (15:44) - Hiring for conflict (19:24) - Scaling execs (22:52) - Evaluating VCs (28:55) - Pattern-matching (32:13) - Why Huntress is worth $1.5 billion (38:34) - Kyle’s childhood and early career (42:00) - The 99 percent (47:49) - Bootstrapping (51:14) - Deep roots (57:47) - Customer love (01:01:14) - “Nothing will stop us” (01:05:50) - Who Huntress is hiring (01:07:22) - What “grit” means to Kyle Mentioned in this episode: Sony, Sam Altman, Nike, Elad Gil and High Growth Handbook, Kim Scott and Radical Candor, JMI Equity, Vinod Khosla, Todd Park, Capterra, Reddit, FUBU, Rippling, the NSA, QuickBooks, Amazon AWS, and South Park.Links:Connect with KyleTwitterLinkedInConnect with EvTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

30 Syys 20241h 8min

#209 Former President & CEO Ford, Mark Fields: All Cylinders

#209 Former President & CEO Ford, Mark Fields: All Cylinders

Guest: Mark Fields, former president & CEO of Ford Motor Company and chairperson at PlanviewIn 2005, Mark Fields was asked to run the Americas for the Ford Motor Company, a role he would serve in for 7 years, later becoming COO and then CEO. His wife and kids were used to relocating for Mark’s job, but had just put down roots in Florida. He told them that this time, they should stay put — he would commute between Florida and Detroit every week, and call home for an hour every night. “I probably communicated more with [my wife] because we were apart, than if I was there,” Mark says. “Because if I was there, I'd come home for dinner, we'd spend a little bit of time together, I'd grunt at her, and then I'd go back to my emails, and ignore the kids. Whereas, by being away, I actually had really focused time every day to talk.”Chapters:(01:01) - The auto business in ‘89 (05:27) - The business now (08:47) - Ford vs. Trump (11:44) - Becoming a leader (17:35) - The next chapter (20:01) - Relocating the family (24:45) - Bring the kids to work (29:19) - “You have one life” (33:52) - Ego and purpose (42:06) - Retirement adrenaline (45:10) - Leading with passion (48:06) - Avoiding bankruptcy (52:55) - Grading Mark’s CEO years (55:12) - The board (58:32) - Electric vehicles (01:04:50) - 24 Hours of Le Mans (01:11:36) - Selling a $580,000 car Mentioned in this episode: Harvard Business School, Ronald Reagan, Toyota, Nissan, Honda, CNBC, Volkswagen, American Icon, Donald Trump, Rutgers University, Mazda, Hertz, the Range Rover, Michigan University and Michigan Stadium, Mamoon Hamid, work/life balance, Mark McLaughlin and Palo Alto Networks, the Great Recession, GM, Chrysler, the North American International Auto Show, Bill Ford, Argo AI, Chariot, autonomous vehicles, Ford v Ferrari, Enzo Ferrari, the Ford GT, Jaguar Racing, and De Beers.Links:Connect with MarkLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

23 Syys 20241h 15min

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