#111 Founder and CEO Whoop, Will Ahmed: Unlocking Optimal Human Performance
Grit7 Marras 2022

#111 Founder and CEO Whoop, Will Ahmed: Unlocking Optimal Human Performance

Health monitoring company Whoop, founded and led by CEO Will Ahmed, hid a secret message on the circuitboard of its latest wearable device. “It says, ‘Don’t bother copying us, we will win,’” Will says. “And it also has every engineer who worked on Whoop 4.0’s initials.” For more than 10 years, Whoop has attracted fans from world-famous athletes to everyday consumers, and its deep-pocketed rivals have noticed. After financing talks with Amazon fell apart, “they just directly ripped us off” and made a copycat product called the Amazon Halo. “We were energized by it and we were kinda like, ‘OK, bring it on,’” Will says.

In this episode, Will and Joubin discuss sounding relatable, only children, Persian taarof, Michael Jordan’s birthday party, why measuring sleep is more important than measuring steps, overcoming doubt, understanding sleep, 24/7 wearables, the sleep leaderboard, LeBron James, Will’s wearable “hit list,” getting ripped off by Amazon, detecting COVID-19, cold showers, disassociating yourself from your business, and the misguided “Zoom craze."

In this episode, we cover:

  • Simple, clear communication (04:31)
  • What Will has learned from his unique parents, and his Persian wife (08:35)
  • Checking people’s wrists and why Joubin doesn’t have a Whoop yet (15:28)
  • Hanging out with sports idols (20:08)
  • How Whoop got started (23:07)
  • Staying confident in the face of doubters (27:59)
  • How Whoop decided what to measure, and why it’s not a smartwatch (31:44)
  • The $100 sleep bonus and “red recoveries" (38:07)
  • Competing against Nike, Under Armour, Apple, and more (42:21)
  • Pivoting to a subscription model and the impact of COVID (45:04)
  • Getting ripped off by Amazon (49:11)
  • How Whoop got started on COVID research early (51:29)
  • Will’s everyday habits, including cold showers and meditation (57:21)
  • What Whoop is hiring for, and why they are largely in-office (01:01:16)

Links:

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CMO Thoughtspot, Scott Holden: Tactics, Strategy, and Downhill Skiing

CMO Thoughtspot, Scott Holden: Tactics, Strategy, and Downhill Skiing

ThoughtSpot CMO Scott Holden spent eight years at Salesforce, putting in the time every year behind the scenes at Dreamforce watching the company reach 20,000 employees. And he probably could have thrown his hat into the ring to be CMO there — but he didn’t want that. Instead, he says, “I had the hunger to go back and build something” with a strong mission and vision, so he left for a much, much smaller company: The business intelligence company ThoughtSpot, where he has worked since 2015. In this episode, Scott and Joubin discuss the rise of “vulnerability is strength”; the dangers of living someone else’s truth and not listening to your instincts; the pressure of being at the top of a mountain; why he decided to move from Salesforce to ThoughtSpot; why enterprise marketing is about more than the story; and why competing companies haven’t been able to poach him away.In this episode, we cover:Scott’s lifelong reputation of being graceful under pressure (04:45)Opportunity cost and trusting your gut (10:29)Which is harder to excel at: Downhill skiing or golf? (15:25)The “forcing function” of the Dreamforce deadline and Marc Benioff’s relentless ambition (22:41)Moving from a 20,000 person company to a 40-person one (28:44)Why Scott did not get the CMO title at ThoughtSpot right away, and the $0 quarter (35:10)Leading through a pandemic while also restructuring the company (40:36)Superheroes, proving your worth, and amazing women (48:00)Links:Connect with ScottTwitterLinkedInEmail: scott@thoughtspot.comConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

25 Huhti 202256min

Co-founder & CEO ZoomInfo, Henry Schuck: This Job Is Not Supposed to Be Fun

Co-founder & CEO ZoomInfo, Henry Schuck: This Job Is Not Supposed to Be Fun

Every year, ZoomInfo CEO Henry Schuck writes a memo to his executive team, which is made to look like a letter to the board of directors. Even though he founded DiscoverOrg — the company that bought and became ZoomInfo in 2019 — Henry pretends in the memo to be a new CEO who has just been hired to clean up the old guy’s mess. The reason, he explains, is simple: It gets everyone focused on the problems that have to be fixed.In this episode, Henry and Joubin discuss the difference between wearing a hoodie and a suit; the nuances of Henry’s background that aren’t obvious from LinkedIn; how he has encouraged his employees and shown them (and their families) his appreciation; The CEO’s biggest fear: “Is this it?”; injecting tension in an organization; the gap between monetary and professional validation; ZoomInfo’s COVID IPO; and why the work of a founder-CEO is not supposed to be fun.In this episode, we cover:Being emotionally vulnerable as a leader, and the limits of Henry’s openness (02:46)What his single immigrant mother taught him about hard work (08:54)The competitor to which Henry tried to sell DiscoverOrg — before beating and buying them instead (16:10)The relief of taking ZoomInfo public after years of making promises to employees (19:42)Getting passed over by venture capitalists, and why Henry sold half of the business to a private equity firm (27:40)Learning how to work with a board of directors, and Henry’s overwhelming desire to not lose (32:11)The “existential threat” to the business that gave Henry a panic attack (41:27)Going public during the darkest days of COVID (48:34)Why Henry writes a memo to his executive team every year, pretending to be a new CEO (55:29)Being happy, present, and maintaining discipline between work and personal life (58:31)Links:Connect with HenryTwitterLinkedInEmail: henry.schuck@zoominfo.comConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

18 Huhti 20221h 6min

CRO Articulate, Jaimie Buss: A Problem Solver That Happens to be Good at Sales

CRO Articulate, Jaimie Buss: A Problem Solver That Happens to be Good at Sales

Jaimie Buss, CRO of the e-learning platform Articulate, had an epiphany several years ago. While trying to simultaneously give her toddler a bath and catch up on work emails, some water splashed on her computer. After initially snapping at her son, she realized the importance of being “unapologetically present” with not only her family at home but her colleagues at work. Since this experience, she has drawn clear boundaries between the two.In this episode, Jaimie and Joubin talk about the leadership lesson she learned from her father; her discipline in all things, including Peloton workouts; her secret weapons of hard work and preparation; what Jaimie learned from some short stints at startups after already having career success; what she learned from three years in venture capital, and everything that changed in her time away; what it means to be “unapologetically present,” at home and at work; and Jaimie’s return to startups, first at Zendesk and now at Articulate.In this episode, we cover:The difference between a poorly-run coffee shop an a well-run one (03:35)Why you should acknowledge your team’s day-to-day accomplishments (07:26)Focusing on single tasks and how Jaimie manages her routine (09:52)The downshift from rapid growth at VMWare to rocky stints at Coverity and Meraki (20:43)Why she put her operating career on pause to go work for Andreessen Horowitz (28:10)There’s no easy, just “different kinds of hard” (38:10)Why Jaimie went back to startups with Zendesk, where she stayed for more than five years (44:00)Why she joined Articulate, making incremental improvements rather than extreme changes (51:04)The most important questions Jaimie and Articulate’s execs asked each other in the interview process (57:30)Links:Connect with JaimieLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

11 Huhti 20221h 1min

CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right

CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right

George Felix, now the CMO of Tinder, was marketing Old Spice body wash at a time when the brand was circling the drain. His team at Procter & Gamble almost let their big break slip away when initially passing on the “Hello ladies” campaign - an ad that would later go viral on Facebook and YouTube. George recalls how the agency pitching the idea stood their ground and pressed on with conviction, an experience that taught him a lot about trusting your gut and standing up for what you believe in.In this episode, George and Joubin talk about his close relationship with his father, who passed away in 2006; the unusual way he, as an intern at Procter & Gamble, started a lifelong friendship with his then-boss Kevin Hochman; behind-the-scenes stories making ads for Old Spice and KFC; and the unusual truth about Tinder’s brand that attracted George to the company last year.In this episode, we cover:George’s education-focused Indian-American parents, and how they wound up in Toledo, Ohio (05:52)If they could talk one more time, what would he ask his late father? (12:17)What startups can learn about brand-building from older firms like Procter & Gamble (16:28)How not having a real desk at P&G helped George network with his colleagues (20:30)Executing the Old Spice “smell like a man” campaign — and the award-winning TV ad that completely revitalized the brand (25:10)The crippling fear of ambiguity, and the importance of being “a little uncomfortable” (33:35)Reviving KFC’s brand with another viral ad, starring Darrell Hammond as Colonel Sanders (37:58)Why George went to Tinder, and the potential he saw to reshape its brand (44:02)Spontaneity in dating, and overcoming the stigma against meeting people online (47:29)The “Tinder Swindler” and why Tinder isn’t just one thing (52:55)Links:Connect with GeorgeLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

4 Huhti 202259min

VP of Sales at Hopin, Javier Ortega Estrada: Ingredients for High Growth and a Good Paella

VP of Sales at Hopin, Javier Ortega Estrada: Ingredients for High Growth and a Good Paella

Global Sales VP at Hopin Javier Ortega Estrada’s father is a counter-terrorism official in the Spanish army — teaching him at a young age that having a bigger purpose can drive you to do great things. And over the course of his entrepreneurial career, Javi has found his own special purposes, helping companies like Dropbox and, now, the buzzy experience platform Hopin grow at a blistering pace and deliver value to their customers.In this episode, Javi and Joubin talk about uprooting his life (after his first startup failed) to work for Dropbox in Ireland; his seven-year stint there, which started with a Facebook ad and ended with a four-hour stakeout in a client’s office; why he decided it was time to move on to a smaller company with a lot left to prove; how he strikes a balance between his natural optimism and the need to grow Hopin as a business; and why the number one priority for him in any business is smart hiring.In this episode, we cover:Spanish surnames and Javi’s passion for cooking paella (03:55)What it means to be an “optimist by nature” and rebounding from failure (08:19)Why Javi prefers to work with companies that haven’t “figured it out yet” (11:40)The huge deal he closed for Dropbox right after Christmas, by going on a surprise stakeout (19:25)Working for a bigger purpose, and the challenges of working at Dropbox (22:54)How Javi knew it was time to move on (27:08)Working at “Hopin speed” and finding balance when everything feels urgent (34:03)Self-reflection and what it feels like to be in a skyrocketing startup (42:25)The importance of focusing on talent during a time of hyper-growth (45:30)Links:Connect with JaviLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

28 Maalis 202254min

President at Confluent, Erica Schultz: Cashing in on Your Currency

President at Confluent, Erica Schultz: Cashing in on Your Currency

When Confluent’s President of Field Ops Erica Schultz was 23, she was working at Oracle and cold-emailed the manager of the Argentina office, asking to work for him. This experience would open the door to opportunities in Buenos Aires and Miami, a time in Erica’s life she does not take for granted. As a leader today, she hopes to pass on this sentiment, constantly looking for individuals worth taking a chance on: “As I look around my organization, I think, OK, who’s the undiscovered not-yet-fully-realized talent that we should think about for this role?”In this episode, Erica and Joubin talk about why Buenos Aires, Argentina is the best city in the world; the lessons she learned from her father and what changed for her after he died of a rare form of cancer at age 54; her stints at Oracle, LivePerson, and New Relic; the importance of earning responsibility as you advance in your career; staying both humble and paranoid; and the importance of what Confluent is doing in the ever-changing digital infrastructure business.In this episode, we cover:The incredible influence of Erica’s namesake, her father, who passed away as her career was taking off (09:28)“The impact we leave is the impact we have on people” (15:21)How Erica became the captain of the Dartmouth rowing team after being cut from the swim team (18:03)Developing leaders from within a high-growth organization, and earning responsibility (31:36)Why Erica left a CRO role at LivePerson to work for the CRO of New Relic (37:03)Why she had her team at New Relic read “The Boys in the Boat” by Daniel James Brown, and loves the story of runner Roger Bannister (41:34)Being humbled by a changing competitive landscape, and the transformation of the digital infrastructure world (44:17)Real-time data and why both businesses and consumers increasingly need companies like Confluent (49:19)What Erica thought when she first met Confluent’s founder CEO Jay Kreps (56:03)How to transition from operator to executive to board member (59:14)Links:Connect with EricaLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

21 Maalis 20221h 6min

CRO Zoom, Ryan Azus: It’s Not Zoom Fatigue, It’s Work Fatigue

CRO Zoom, Ryan Azus: It’s Not Zoom Fatigue, It’s Work Fatigue

Ryan Azus, CRO of Zoom, has been selling all his life, from baseball cards as a kid to ads in the school newspaper to — crucially — books every summer in college. Every year, he and and thousands of other young people would be dispersed around the country to sell books door-to-door as part of an entrepreneurial program called Southwestern Advantage. That experience taught him valuable lessons about his own strengths and weaknesses as a salesperson, the diversity of people’s needs, and the joys of hard-earned time off.In this episode, Ryan and Joubin talk about the silver lining of growing up with divorced parents; what Ryan learned from his epic first job as a book salesman; how he talked his way into a job at WebEx after being screened by HR; the big thing a lot of people on the outside get wrong about working at a successful fast-growing company; joining Zoom in August 2019, right before COVID changed everything; what it feels like when your job is to keep the world connected; and why success is not created in a “sunny meadow.”In this episode, we cover:The biggest difference between Ryan’s childhood and that of his own kids (04:18)Why selling books every summer in college was a lucrative, life-changing adventure (10:45)Where his competitiveness comes from, and being a “student of business” (22:01)The early days of teleconferencing at WebEx, and how Ryan started working there (27:17)Building RingCentral from zero to a billion-dollar run rate, and being a “headquarters person” (33:54)“Falling forward” and the myth of instant success in business (39:00)Zoom fatigue and virtual backgrounds (44:37)Keeping up with the explosive growth in demand for Zoom, and the intense pressure of the job (48:23)The most important traits Ryan looks for when hiring (55:05)Zoom’s stock price and the “belief barrier” (01:00:05)Links:Connect with RyanLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

14 Maalis 20221h 9min

CCO Instabase, Ozge Ozcan: Rising and Falling - Like a Phoenix

CCO Instabase, Ozge Ozcan: Rising and Falling - Like a Phoenix

Instabase’s Ozge Ozcan believes that many women have been fed a false story about motherhood: That it can be seen as a “decelerator” to one’s career. Instead, she’s found that raising two daughters has made her more competent in the chaotic, fast-paced world of early-stage startups. Through this experience, she’s had to learn how to be an “amazing leader” at home and in the office.In this episode, Ozge and Joubin talk about her experience as an immigrant to the US from Turkey; the surprises she encountered taking her first real job at a then-much smaller MongoDB; how she’s learned to prioritize family over work, or vice versa; the challenges of running a customer success team; and how she has been able to hire more than 60 people in only a year at Instabase.In this episode, we cover:The dualities of Ozge’s home country, Turkey, and how she learned English (05:12)Wrestling with guilt in all aspects of her life, and raising two daughters with her husband (09:35)Understanding your triggers before burnout takes hold, and the dark side of grit (14:48)Working at MongoDB, “there was so much emphasis” on feeling (22:18) Spotting and fixing broken processes in enterprise tech, and when to apply old-school problem-solving (26:15)A common misconception about how pregnancy and motherhood affect women’s ability to thrive at work (35:03)What Instabase does and why Ozge decided to join another early-stage company (37:18)The importance of metrics for customer success (41:00)Recruiting for CS teams and the non-negotiable skill Ozge looks for: A high tolerance for ambiguity (44:18)What she says when startup founders ask, “How do I set up a CS team?” (50:01)Links:Connect with OzgeLinkedInEmail: ozge.ozcan@instabase.comConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

7 Maalis 202255min

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