#114 CMO GE, Linda Boff: Play ‘Til the Whistle
Grit28 Marras 2022

#114 CMO GE, Linda Boff: Play ‘Til the Whistle

In Silicon Valley when business is good, it's normal for top talent to hop from company to company to company. But GE's Linda Boff, described by at least one of her peers as the "Beyoncé of CMOs," has stayed at the 130-year-old conglomerate for nearly 20 years, through radical changes to the business structure, and with plans to split into three public companies on the horizon. She attributes her longevity to the fact that four out of five days of any week, she's excited to come in: "I believe in this company," Linda says. "I would have the hardest time if that went away, and it never has."

In this episode, Linda and Joubin discuss helping young people succeed, finding your passion, the 1980 Winter Olympics, Thomas Edison, Twitter advertising, sticktoitiveness, being excited for work, being impatient, trying to please everybody, and calendar time management.


In this episode, we cover:

  • How a chance encounter with Video Monitoring Systems founder Robert Cohen changed Linda's life (03:17)
  • Where Linda's work ethic came from, and her serial internships (06:21)
  • Elon Musk and brand safety on Twitter (12:47)
  • Why Linda has worked at GE for almost 20 years, and how it became an "industrial powerhouse" (15:22)
  • Choosing to stay and giving a shit (21:40)
  • How much should you love your job? (25:57)
  • If she were starting over, what would Linda do differently? (32:09)
  • Getting the truth & what other people think (34:38)
  • Linda's calendar and writing thank-you notes to coworkers (38:55)

Links:

Jaksot(279)

CRO DataStax, Harry Ault: The Three Steps to a Successful Tech Company Turnaround

CRO DataStax, Harry Ault: The Three Steps to a Successful Tech Company Turnaround

Growing up in a farm town in Pennsylvania with a population of just 183 people, Harry Ault had big career aspirations.After working for CitiGroup in management positions, Harry built a successful care...

14 Kesä 202144min

VP Unity Technologies, Laura Palmer: Going The Extra Mile: Forging Meaningful Customer Connections

VP Unity Technologies, Laura Palmer: Going The Extra Mile: Forging Meaningful Customer Connections

Laura Palmer will never forget the first big technology sales deal she ever closed.Having only worked professionally as an inside sales rep, Laura took a leap of faith early in her business career and...

7 Kesä 202145min

President and COO Golden State Warriors, Brandon Schneider: Building One of the NBA’s Most Valuable Teams

President and COO Golden State Warriors, Brandon Schneider: Building One of the NBA’s Most Valuable Teams

Throughout his over 18 years working for the Golden State Warriors, Brandon Schneider has held several positions and seen it all.From the depths of rarely making the playoffs, to the heights of making...

31 Touko 202144min

CRO RealReal, Kayti Sullivan: Setting Priorities in Work and in Life

CRO RealReal, Kayti Sullivan: Setting Priorities in Work and in Life

By her own admission, Kayti Sullivan was having a “quarter-life crisis” when she realized the jobs she could get with her Masters degree in Early European Art were not careers she had envisioned.What ...

24 Touko 202154min

CRO UiPath, Thomas Hansen: Balancing the Art and Science of Sales

CRO UiPath, Thomas Hansen: Balancing the Art and Science of Sales

For Thomas Hansen, chasing a passion was key to unlocking the path toward an impressive career. An avid windsurfer, Thomas started his professional life managing a small windsurfing company in Denmark...

17 Touko 202143min

VP of Global Professional Services at PayPal, Marcy Campbell: Risk and Reward: Creating Successful Sales Organizations

VP of Global Professional Services at PayPal, Marcy Campbell: Risk and Reward: Creating Successful Sales Organizations

Marcy Campbell knows a thing or two about taking risks. Over her almost 40 years in business, Marcy’s worked at 11 different startups — building several sales organizations from the ground up.Now, as ...

10 Touko 202146min

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

In 2008, when Ryan Longfield took a contracted account executive position at LinkedIn without any prior sales experience, he knew he had to be “all-in.” “‘I’ll sleep under my desk if I have to,’” Ryan...

3 Touko 202153min

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

When it comes to building startups from the ground-up, Brendon Cassidy knows it all: Having held some of the first sales leadership roles at LinkedIn, Echosign, and Talkdesk, Brendon helped position e...

26 Huhti 202150min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
rss-lahtijat
rahapuhetta
rss-draivi
rss-neuvottelija-sami-miettinen
rss-rahamania
rss-porssipuhetta
rss-bisnesta-bebeja
rss-paasipodi
rss-porssipodi
syo-nuku-saasta
pomojen-suusta
sijoituspodi
juristipodi
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-seuraava-potilas
rss-40-ajatusta-aanesta