350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok. Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”. In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

Jaksot(587)

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

Success doesn’t happen overnight. This is something Foundr CEO Nathan Chan knows all too well. Before he started his business, Nathan was in a common predicament: he hated his job and he had no idea w...

12 Kesä 20191h 12min

253: How Refinery29 Defied Critics and Became a Digital Media Pioneer, With Co-Founders Christene Barberich and Piera Gelardi

253: How Refinery29 Defied Critics and Became a Digital Media Pioneer, With Co-Founders Christene Barberich and Piera Gelardi

“I think about how little we knew, but how—I believe—how courageous we were,” says Christene Barberich, reflecting on the early days of Refinery29. Before she and co-founder Piera Gelardi were the wom...

4 Kesä 201949min

243: The 5 Traits That Help Founders Go From Dreamer to Doer, With Kim Perell of Amobee

243: The 5 Traits That Help Founders Go From Dreamer to Doer, With Kim Perell of Amobee

When Kim Perell landed a job at a hot new internet startup in 1998, she thought she had hit the jackpot. She loved her job and learned a lot, but when the dot-com bubble burst, the startup went bankru...

26 Maalis 201946min

240: How to Use Excellent Customer Support to Stand Out in a Crowded Market, With Ross Paquette of Maropost

240: How to Use Excellent Customer Support to Stand Out in a Crowded Market, With Ross Paquette of Maropost

When Ross Andrew Paquette founded email service provider Maropost in 2011, he never expected it to take off. “The plan was to have 10 customers and maybe sit by the pool a little more often than not,”...

5 Maalis 201953min

239: The Importance of Being Bold in Business, With Real Estate Mogul Dottie Herman

239: The Importance of Being Bold in Business, With Real Estate Mogul Dottie Herman

You don’t become the richest self-made woman in American real estate by playing it safe. Dottie Herman has proved time and time again that bold moves pay off. In the 1980s, in a maneuver that solidifi...

25 Helmi 201943min

237: Find Your ‘Talk Trigger’ to Spark Powerful Word-of-Mouth, With Jay Baer of Convince & Convert

237: Find Your ‘Talk Trigger’ to Spark Powerful Word-of-Mouth, With Jay Baer of Convince & Convert

Jay Baer was born to be in business. As a seventh-generation entrepreneur, he always knew he’d start his own company one day. Over the years, his ventures have run the gamut—from an early internet com...

12 Helmi 201954min

236: Bootstrapping a $300M Cinema Company, With Grant Petty of Blackmagic Design

236: Bootstrapping a $300M Cinema Company, With Grant Petty of Blackmagic Design

“I don’t think CEOs should be able to be CEOs if they can’t code,” says Grant Petty, founder and CEO of Blackmagic Design. That’s a bold statement, but Petty is a bold guy. Working as an engineer in t...

5 Helmi 201958min

235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

These days, Sabri Suby reigns supreme as the founder of King Kong, Australia’s fastest-growing digital marketing agency. But he’s come a long way since his first job, selling ink cartridges over the p...

30 Tammi 201943min

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