Brandon Carter on the Delicate Dance of Defining a Brand

Join us on The Rough Draft as we chat with Brandon Carter, a seasoned brand strategist and copywriter with over 12 years of industry experience. Brandon's expertise lies in crafting strategic narratives for VC-backed startups and publicly traded tech companies, helping them define their brand meaning and connect with audiences across various media platforms. Together, we delve into the essence of "brand," exploring its rising significance in today's business landscape, what it means to be a “Creator Brand,” and his go-to productivity hacks. Brandon's invaluable insights illuminate the path to navigating organizational chaos, bringing clarity and cohesion to the intricate fabric of brand identity.

Guest Bio

Brandon Carter is a strategist and copywriter with over a decade of experience shaping the narratives of both tech behemoths and beloved childhood brands. Beginning his career in business development for iconic names like Peanuts and Sesame Street, Brandon later transitioned into the tech world, where he made his mark as an early employee and marketer at Outbrain, pioneering content marketing workshops for Fortune 500 giants such as L'Oreal and Bank of America. His journey continued as he took on leadership roles at Codeword, spearheading content programs for leading platforms like Snapchat and Waze.

Based in Brooklyn with roots in Maine, Brandon's passion for both his work and personal pursuits shines through, whether he's crafting brand strategies or immersing himself in creative endeavors and tennis matches.

Additional Resources

• brandoncarter.co
• LinkedIn: Brandon Carter
• Instagram: brandedcarter
• Twitter: brandedcarter
• perplexity.ai

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