Crushing It with Email: Achieving Success With Seguno Through a Rebrand
This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up. Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score! If you’re...
6 Kesä 47min
World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI Results
This week we are joined by our brand new sponsors, Yoast! Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now. From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure. In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and sea...
30 Touko 45min
Purpose Meets Profit: SAA Clothing’s £50K Shopify Launch Success!
In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand. In this episode we cover: 👕 What really sets SAA Clothing apart? 💡 How it all began - from one idea to a £50K opening weekend 🧠 Creating meaningful job opportunities for neurodivergent individuals ⚖️ Balancing passion with profit in a fast-moving industry 📚 The unfiltered truth about the challenges of writing a book ...
23 Touko 34min
How to Sell Out Using Email and TikTok – The XXL Scrunchie Shopify Story
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time! In this exciting episode, Tina shares: ✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a favourite brand 📹 Why YouTube is her secret weapon for brand growth - and how ...
16 Touko 37min
Save 40% On Stock Costs To Combat The Tariffs!
This week we talk all things global product sourcing! Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges. We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification. You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoidin...
2 Touko 41min
6 Months of Shopify Wins (While Nick’s on Baby Break)!
This week, we're mixing things up! Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months. Chapters: 0:00 Introduction 0:52 Simple Tweaks To 2X Your Shopify Sales Fast! 7:48 Increase Your Revenue 108% 14:13 Influencer Gifting - The Low Cost Strategy 20:54 Blueprint to Ecom Growth in 2025 23:10 Gaining 500,000 Followers Without Ads! We hope you enjoy! Sign up to the Growth Hub here: https://wwspod...
25 Huhti 28min
99% of Visitors Don’t Buy… Here’s How To Change That!
In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways. We uncover five powerful conversion rate tips that can make an immediate impact on your results! Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away. Let’s get optimising! Want to work with Nick? Get in touch here - https://spec.digital/contact Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-g...
18 Huhti 28min
E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever)
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand. We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are ...
11 Huhti 44min
