The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(2807)

Ozempic for All?

Ozempic for All?

Drugs like Ozempic and Zepbound have revolutionized weight loss. And starting next year, the drugs are going to become more affordable for Americans because of a deal struck with pharmaceutical compan...

14 Marras 202522min

‘He Knew’: What Epstein Said About Trump in New Emails

‘He Knew’: What Epstein Said About Trump in New Emails

Thousands of pages of newly released emails between Jeffrey Epstein and his associates have put the convicted sex offender’s relationship with President Trump back in the spotlight.David Enrich and Mi...

13 Marras 202528min

An Interview With the Man Behind Trump’s Current Immigration Crackdown

An Interview With the Man Behind Trump’s Current Immigration Crackdown

Warning: This episode contains strong language.As the Trump administration ramps up its crackdown on illegal immigration, it has turned to Gregory Bovino, a Border Patrol official, to try to increase ...

12 Marras 202540min

The Messy Politics of the Democratic Shutdown Deal

The Messy Politics of the Democratic Shutdown Deal

On Monday night, a small group of Senate Democrats broke from their colleagues and struck a deal with Republicans to try to end the government shutdown. The vote signaled a break in the gridlock that ...

11 Marras 202531min

The Gold Rush Behind a Civil War

The Gold Rush Behind a Civil War

Twenty years ago, a genocidal campaign in the Darfur region of Sudan shocked the world. Now, videos and images of new atrocities have captured global attention once more.Declan Walsh, who has been cov...

10 Marras 202527min

From Serial: 'The Preventionist'

From Serial: 'The Preventionist'

The story of how this extraordinary situation in the Lehigh Valley came to light — because it almost didn’t.In the summer of 2023, reporter Dyan Neary received a tip about a problematic doctor in Penn...

9 Marras 202541min

Our Restaurant Critics Dish

Our Restaurant Critics Dish

In this special, subscriber-only episode of “The Daily,” we hear from The New York Times’s chief restaurant critics.Ligaya Mishan and Tejal Rao discuss their jobs, and answer listeners’ burning questi...

9 Marras 202532min

'The Interview': Fox News Wanted Greg Gutfeld to Do This Interview. He Wasn’t So Sure.

'The Interview': Fox News Wanted Greg Gutfeld to Do This Interview. He Wasn’t So Sure.

The pugnacious conservative late-night host on his "hierarchy of smears" and the risks of being a scold.Thoughts? Email us at theinterview@nytimes.comWatch our show on YouTube: youtube.com/@TheIntervi...

8 Marras 202550min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
rss-vaalirankkurit-podcast
rss-podme-livebox
otetaan-yhdet
rss-asiastudio
the-ulkopolitist
viisupodi
et-sa-noin-voi-sanoo-esittaa
rikosmyytit
aihe
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
radio-antro
rss-kaikki-uusiksi
rss-hyvaa-huomenta-bryssel
rss-sanna-ukkola-show-verkkouutiset