The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Thursday, March 30, 2017

Thursday, March 30, 2017

The climate change battle through one coal miner's eyes. And why Scott Pruitt, President Trump's E.P.A. chief, confounds both sides. Guests: Coral Davenport, who covers energy and the environment for ...

30 Maalis 201722min

Wednesday, March 29, 2017

Wednesday, March 29, 2017

The message was hardly subtle: coal miners at the Environmental Protection Agency. How President Trump is promising to do away with Obama’s legacy on climate change. Plus: the latest “Brexit” news. Gu...

29 Maalis 201720min

Tuesday, March 28, 2017

Tuesday, March 28, 2017

President Trump wanted a faster battle plan. Iraqi leaders wanted quicker airstrikes. Is that why about 200 civilians are now dead in Mosul? Guests: Tim Arango and Rukmini Callimachi, New York Times r...

28 Maalis 201714min

Monday, March 27, 2017

Monday, March 27, 2017

Now that the Republican health care bill is dead, what is the future of the Democratic plan it was supposed to replace? And we talk with one of the ordinary Canadians who signed on for a grand social ...

27 Maalis 201722min

Friday, March 24, 2017

Friday, March 24, 2017

It was supposed to be a historic day for Republicans, with the House voting to repeal President Obama’s health care law. At least that was the idea. What went awry? And we look at a battle over school...

24 Maalis 201722min

Thursday, March 23, 2017

Thursday, March 23, 2017

Republicans control the government So why, as they head to a vote on the Republican health care plan, is the bill so disliked — and the party so divided? Plus: a view from the scene of yesterday’s de...

23 Maalis 201720min

Wednesday, March 22, 2017

Wednesday, March 22, 2017

On the second day of the confirmation hearings for Judge Neil M. Gorsuch, senators want to know about his independence from the man who nominated him. Guests: Adam Liptak, who covers the Supreme Court...

22 Maalis 201718min

Tuesday, March 21, 2017

Tuesday, March 21, 2017

He said it under oath. James Comey, the head of the F.B.I., confirms at a House hearing that his agency is investigating the Trump campaign’s ties to Russia, and says it will pursue it “no matter how ...

21 Maalis 201721min

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