The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.


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Friday, May 12, 2017

Friday, May 12, 2017

The White House’s story about James Comey’s firing is unraveling. Among those contradicting the president is the president. Guests: Michael S. Schmidt, who has been reporting on the secret conversatio...

12 Touko 201723min

Thursday, May 11, 2017

Thursday, May 11, 2017

Was James Comey’s fate decided two days ago, or two months ago? The Times follows the path to what now looks like his inevitable dismissal as F.B.I. director. Plus: the view from inside an F.B.I. that...

11 Touko 201722min

Refresher: James Comey and the 2016 Election

Refresher: James Comey and the 2016 Election

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Wednesday, May 10, 2017

Wednesday, May 10, 2017

James Comey, the director of the F.B.I., oversaw two major investigations involving the presidential election: one into Hillary Clinton’s emails, and the other into possible collusion between the Trum...

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Tuesday, May 9, 2017

Tuesday, May 9, 2017

President Barack Obama said not to hire him. The attorney general said he was susceptible to blackmail. We discuss two new accounts of when Donald J. Trump was warned about Michael T. Flynn — and didn...

9 Touko 201720min

Monday, May 8, 2017

Monday, May 8, 2017

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8 Touko 201721min

Friday, May 5, 2017

Friday, May 5, 2017

To win France’s presidential election on Sunday, Marine Le Pen must show she has rejected the man who founded her party. The problem is, it’s her father. Plus: Thursday’s health care vote, explained. ...

5 Touko 201723min

Thursday, May 4, 2017

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Our reporter describes being inside the room as James B. Comey, the director of the F.B.I., gave his first public remarks about his handling of Hillary Clinton’s emails, saying he was “mildly nauseous...

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