The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

Jaksot(2753)

The Tragic Death and Enduring Legacy of Rob Reiner

The Tragic Death and Enduring Legacy of Rob Reiner

Rob Reiner, the classic film director, and his wife, Michele Singer Reiner, were killed on Sunday at their home in the Brentwood neighborhood of Los Angeles. On Tuesday, prosecutors charged the couple...

17 Joulu 202543min

Inside the Tech Company Powering Trump’s Most Controversial Policies

Inside the Tech Company Powering Trump’s Most Controversial Policies

Warning: This episode contains strong language.Palantir, a data analysis and technology company, has secured federal contracts worth hundreds of millions of dollars during President Trump’s second pre...

16 Joulu 202539min

How Biden Lost Americans’ Faith in Immigration

How Biden Lost Americans’ Faith in Immigration

A New York Times review of President Joseph R. Biden Jr.’s actions on immigration showed that decisions he and his closest advisers made created an opening for a more aggressive Trump administration a...

15 Joulu 202529min

Sunday Special: The Best Music of 2025

Sunday Special: The Best Music of 2025

As 2025 comes to an end, The Sunday Special is looking back on the year in culture.This week, we’re listening to the songs and albums that defined the year, for better or worse. Gilbert Cruz is joined...

14 Joulu 202555min

Journalism, Interrupted: 7 Podcast Hosts on the State of the Media

Journalism, Interrupted: 7 Podcast Hosts on the State of the Media

Warning: This episode contains strong language.In this special episode for subscribers of “The Daily,” the host Michael Barbaro moderates a panel from The New York Times’s DealBook Summit, speaking wi...

14 Joulu 202552min

'The Interview': 3 Senators Who Quit on Why Congress Won’t Stand Up to Trump

'The Interview': 3 Senators Who Quit on Why Congress Won’t Stand Up to Trump

The current and former lawmakers get candid about bipartisan politics, party leadership and the state of the Senate.Thoughts? Email us at theinterview@nytimes.comWatch our show on YouTube: youtube.com...

13 Joulu 202540min

Trump’s Plan to Reorder the World

Trump’s Plan to Reorder the World

President Trump has overseen an aggressive foreign policy, including harsh words about Europe and a lethal military campaign in the Caribbean.Last week, the White House unveiled its new national secur...

12 Joulu 202535min

The Cracking of the Trump Coalition

The Cracking of the Trump Coalition

In the year since President Trump roared back to power, one of the most surprising story lines of his second term has been a series of public ruptures between him and the movement he created.Robert Dr...

11 Joulu 202541min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
tervo-halme
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-vaalirankkurit-podcast
rss-podme-livebox
viisupodi
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
io-techin-tekniikkapodcast
linda-maria
rikosmyytit
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-merja-mahkan-rahat
mtv-uutiset-polloraati
rss-aika-ankkuri
rss-kaikki-uusiksi
rss-raha-talous-ja-politiikka