Product Journeys: Drip

When Rob Walling launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. He was competing with behemoths like Mail Chimp and Marketo with a team of just 3 engineers. Drip started as a simple opt-in pop-up with an autoresponder. It then evolved into an email service provider, to finally become a marketing automation platform. That’s when it hit real product-market fit and churn immediately started plummeting. Rob sold Drip to Leadpages almost 3 years ago. Recently, he started TinySeed, an early stage VC fund and remote accelerator that aims to fill a gap in the market by providing funding to SaaS companies who don’t aim for the 100 million dollar goal. This episode is brought to you by: Sendinblue: Visit https://www.sendinblue.com/rocketship/ and use promo code ROCKETSHIP for 50% off your first three months on a premium account Hawke Media: Get a free consultation on your business when you visit hawkemedia.com/podcast and use the promo code ROCKET. Vidyard: The Top Video Tool for SaaS Marketing and Sales http://vidyard.com/rocketship Canva: Go to canva.me/rocketship to get your free 45-day extended trial Carnegie Mellon MIIPS Program: Learn more about how your ideas could change the world at https://www.cmu.edu/iii/degrees/miips NetSuite: NetSuite by Oracle is a scalable solution to run all of your key back office operations. Go to netsuite.com/rocketship today. Issuu: Get 50% off a premium account at issuu.com/podcast with promo code ROCKETSHIP Justworks: Find out how Justworks can help your business by going to justworks.com Indeed: Indeed is the job site that makes hiring as easy as 1-2-3. Get started with a free $75 sponsored job credit at indeed.com/rocketship. BetterHelp: Unlimited Professional Counseling via Online Chat, Video or Phone Anytime, Anywhere. Get 10% off when you visit betterhelp.com/rocketship. Fundrise: Fundrise makes investing in private real estate as easy as investing in stocks, bonds, or mutual funds. Go to fundrise.com/rocketship today. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.