704: Crafting the Modern Business Plan, with Seth Godin

704: Crafting the Modern Business Plan, with Seth Godin

Seth Godin: This is Strategy

Seth Godin has published 21 bestselling books that have changed the way people think about work. He writes one of the most popular blogs in the world, and two of his TED talks are among the most popular of all time. His blog is at seths.blog and his newest book is titled This is Strategy*.

Seth writes this: “It’s not clear to me why business plans are the way they are, but they’re often misused to obfuscate, bore, and show an ability to comply with expectations.” In this conversation, Seth and I explore the key components of a modern business plan.

Key Points
  • Big problems require small solutions.
  • We often skip strategy because most of us have trained our whole lives for tactics.
  • A modern business is clear about systems and the status quo. Use the system if you intend to change the system.
  • Assertions are the heart of a business plan. Leaders need to have empathy for someone else’s “better.”
  • Articulating alternatives helps you stay resilient when some of your assertions are inevitably wrong.
  • Find people to support you who have a track record of shipping.
  • A useful business plan gets easier over time and persists (and maybe even thrives) when the world changes.

The six sections of a modern business plan:

  1. Truth
  2. Assertions
  3. Alternatives
  4. People
  5. Money
  6. Time
Resources Mentioned Interview Notes

Download my interview notes in PDF format (free membership required).

Related Episodes Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Jaksot(783)

752: How to Start the Top Job, with Scott Keller

752: How to Start the Top Job, with Scott Keller

Scott Keller: A CEO For All Seasons Scott Keller is a senior partner at McKinsey, where he coleads the firm’s global CEO Excellence work within the Strategy & Corporate Finance Practice and serves as ...

6 Loka 202539min

751: Leadership Through Our Common Humanity, with Neil Ghosh

751: Leadership Through Our Common Humanity, with Neil Ghosh

Neil Ghosh: Do More Good Neil Ghosh is a seasoned executive whose expertise spans the nonprofit, government, philanthropic, and private sectors. With 30+ years of experience, he has successfully launc...

29 Syys 202534min

750: Six Questions Every Leader Should Ask Themselves, with Margaret Andrews

750: Six Questions Every Leader Should Ask Themselves, with Margaret Andrews

Margaret Andrews: Manage Yourself to Lead Others Margaret Andrews is a seasoned executive, academic leader, speaker, and instructor. Her course MYLO (Manage Yourself to Lead Others) has become the mos...

22 Syys 202538min

749: How to Balance Positive and Constructive Feedback, with Mark Crowley

749: How to Balance Positive and Constructive Feedback, with Mark Crowley

Mark Crowley: The Power of Employee Well-Being Mark Crowley is a pioneer in workplace leadership, a speaker, and the bestselling author of Lead from the Heart. He is the host of the Lead from the Hear...

15 Syys 202536min

748: What Really Matters for Team Success, with Colin Fisher

748: What Really Matters for Team Success, with Colin Fisher

Colin Fisher: The Collective Edge Since his days as a professional jazz trumpet player, Colin Fisher has been fascinated by group dynamics. Today, he is an Associate Professor of Organizations and Inn...

8 Syys 202538min

747: How to Get Out of a Rut, with Anne-Laure Le Cunff

747: How to Get Out of a Rut, with Anne-Laure Le Cunff

Anne-Laure Le Cunff: Tiny Experiments Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and writer. She is the founder of Ness Labs and author of its widely read newsletter, a rese...

1 Syys 202529min

746: How to Make Small Talk with Executives, with Lorraine K. Lee

746: How to Make Small Talk with Executives, with Lorraine K. Lee

Lorraine K. Lee: Unforgettable Presence Lorraine K. Lee is passionate about helping ambitious professionals go from invisible to unforgettable in the modern workplace. She is recognized as a LinkedIn ...

25 Elo 202539min

745: How Music Can Help Us Lead, with Mort Sherman

745: How Music Can Help Us Lead, with Mort Sherman

Mort Sherman: Resonant Minds Mort Sherman is the retired Senior Associate Executive Director of the American Association of School Administrators, known for his visionary leadership as a superintenden...

18 Elo 202539min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
rss-lahtijat
rss-doulapodi
rss-sisalto-kuntoon
rss-tarkeista-asioista-2
rss-paasipodi
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-ammattipodcast