Is the “godfather of influence” still relevant?
Nudge21 Loka 2024

Is the “godfather of influence” still relevant?

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524 BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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Why 'doing everything' at work won't work

Why 'doing everything' at work won't work

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I sh...

28 Marras 202225min

The secrets salespeople won’t tell you

The secrets salespeople won’t tell you

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. ...

21 Marras 202227min

I used an ancient storytelling trick to get 11k TikTok followers

I used an ancient storytelling trick to get 11k TikTok followers

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got...

14 Marras 202221min

Julius Caesar: How to influence an empire

Julius Caesar: How to influence an empire

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t kn...

7 Marras 202227min

Cost-free marketing that actually works

Cost-free marketing that actually works

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Liste...

31 Loka 202226min

How a blanket design saved 1,000s from malnutrition

How a blanket design saved 1,000s from malnutrition

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t lis...

24 Loka 202220min

Is growth mindset training a waste of time?

Is growth mindset training a waste of time?

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’...

17 Loka 202228min

The surprising trait that links elite performers

The surprising trait that links elite performers

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s defin...

10 Loka 202226min

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