21 Seeds: Kat Hantas

21 Seeds: Kat Hantas

Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world.


This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(836)

How I Built Resilience: Live with Jenn Hyman

How I Built Resilience: Live with Jenn Hyman

As Rent the Runway faces the economic challenges of the pandemic, co-founder Jenn Hyman is focused on recovery and empowering women's lives through clothing. These conversations are excerpts from our ...

4 Kesä 202023min

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

Bruce Pavitt and Jonathan Poneman were two rock-and-roll fans who met at exactly the right time and place: Seattle in the early 1980s, where a raw hybrid of metal and punk was finding its voice in din...

1 Kesä 20201h 27min

How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich Pierson

How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich Pierson

Alli Webb, co-founder of Drybar, talks with Guy about why she believes that investing time into fashion and beauty is still worthwhile, even though many of us aren't going out much. Founders of the me...

30 Touko 202031min

How I Built Resilience: Live with Kyle Connaughton and Daniel Humm

How I Built Resilience: Live with Kyle Connaughton and Daniel Humm

Kyle Connaughton's restaurant has been impacted by wildfires, floods, and now, the COVID-19 pandemic. Kyle spoke with Guy about keeping SingleThread Farms afloat while giving back to his community wit...

28 Touko 202025min

reCAPTCHA and Duolingo: Luis von Ahn

reCAPTCHA and Duolingo: Luis von Ahn

In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one of Yahoo's biggest problems: automated bots were signing up for millions of free ...

25 Touko 20201h 4min

How I Built Resilience: Live with Sarah LaFleur

How I Built Resilience: Live with Sarah LaFleur

When Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand ...

23 Touko 202017min

How I Built Resilience: Live with Tony Xu and Marcia Kilgore

How I Built Resilience: Live with Tony Xu and Marcia Kilgore

When Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essent...

21 Touko 202031min

Jo Loves: Jo Malone CBE

Jo Loves: Jo Malone CBE

As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and ...

18 Touko 20201h 22min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
ostan-asuntoja-podcast
rss-lahtijat
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-sisalto-kuntoon
rss-set-for-life-sijoita-ja-vaurastu
herrasmieshakkerit
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-uskalla-yrittaa
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-paasipodi
rss-ammattiahdistus