21 Seeds: Kat Hantas

21 Seeds: Kat Hantas

Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world.


This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(835)

Rent The Runway: Jenn Hyman

Rent The Runway: Jenn Hyman

Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where ...

7 Elo 201754min

Kickstarter: Perry Chen

Kickstarter: Perry Chen

In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spen...

31 Heinä 201741min

Live Episode! BuzzFeed: Jonah Peretti

Live Episode! BuzzFeed: Jonah Peretti

In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That began his fascination with how information...

27 Heinä 201748min

Samuel Adams: Jim Koch (2017)

Samuel Adams: Jim Koch (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left...

24 Heinä 201736min

Aden + Anais: Raegan Moya-Jones

Aden + Anais: Raegan Moya-Jones

Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. She was sure Americans wo...

17 Heinä 201742min

Rolling Stone: Jann Wenner

Rolling Stone: Jann Wenner

After being involved in Berkeley's Free Speech Movement, Jann Wenner wanted to start a publication to capture the exploding counterculture scene of the 1960s. The result was Rolling Stone, a gritty mu...

10 Heinä 201746min

Spanx: Sara Blakely (2017)

Spanx: Sara Blakely (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Spanx. At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she ca...

3 Heinä 201729min

TRX: Randy Hetrick

TRX: Randy Hetrick

In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door...

26 Kesä 201743min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rss-rahamania
hyva-paha-johtaminen
rss-startup-ministerio
asuntoasiaa-paivakirjat
rss-karon-grilli
rss-paasipodi
rss-set-for-life-sijoita-ja-vaurastu
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
pomojen-suusta
juristipodi
rss-uskalla-yrittaa
rss-bisnesta-bebeja
rss-ammattiahdistus